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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Topic 2: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 3: Prospect Management	- Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists - Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading
Topic 4: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 5: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 6: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q255-Q260):

NEW QUESTION # 255
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

Answer: B

NEW QUESTION # 256
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Create visitor filters for prospects that are known to be located in Europe.
B. Enable tracking opt-in preferences for all website visitors.
C. Enable tracking opt-in preferences for visitors from specific countries.
D. Remove tracking code from the website and create new sites for each country.

Answer: A

NEW QUESTION # 257
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze the performance of their templated and non-templated emails.
B. Sales Managers can analyze lead information like prospect activity, scores, and grades.
C. Users can analyze form submission performance for the prospects they have emailed.
D. Sales Managers can receive desktop notifications for their teams' email activities.

Answer: A

NEW QUESTION # 258
What is critical in achieving good email deliverabillty?

A. Setting up email authentication
B. Having a text only version of email content
C. Sending email through dedicated IP
D. Using personalization in email content

Answer: A

NEW QUESTION # 259
What is possible with a trigger in engagement program? [Choose two answers]

A. Form handler error
B. File open
C. Email link click
D. Specific email link click

Answer: B

NEW QUESTION # 260
......

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