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| Section | Weight | Objectives |
|---|---|---|
| Next-Best-Action Concepts | 12% | - Always-on outbound essentials - Optimize customer value in contact center - One-to-one customer engagement - Define starting population - Optimize Next-Best-Action strategy - Customer engagement blueprint |
| Contact Policy and Volume Constraints | 13% | - Control outbound exposure - Set volume limits - Prevent action overexposure |
| AI and Arbitration | 8% | - AI-driven prioritization - Action arbitration logic - Business levers for ranking |
| Business Agility in 1:1 Engagement | 15% | - Operational workflows - Change management - Pega GenAI for content and operations |
| Actions and Treatments | 12% | - Define outbound actions - Present offers on web channels - Manage customer actions |
| Engagement Policies | 15% | - Define engagement policies - Design and manage customer journeys - Build engagement strategies |
| Channels | 10% | - Multi-channel delivery - Real-time containers - Email and third-party integration |
| Decision Strategies | 15% | - Design and test decision strategies - Predictive analytics integration - Adaptive models |
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NEW QUESTION # 24
U+ Bank's marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want to show offers on a customer's account page if the customer has already received three home loan offers in the last two weeks.
What do you need to define to implement the business requirement?
Answer: A
Explanation:
A suppression policy allows you to define conditions that prevent customers from receiving an action or a group of actions. You can use a suppression policy to implement the requirement that customers do not see home loan offers on their account page if they have already received three home loan offers in the last two weeks. You can configure the suppression policy to suppress the home loan group based on the number of times the customer received any action from that group in the past 14 days. Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not based on the number of times they received an action. Customer contact limits are used to limit the number of times a customer can be contacted per channel per time period, not based on the number of times they received an action. Volume constraints are used to limit the number of times an action is presented to customers across one or more channels, not based on the number of times they received an action. Verified Reference: [Certified Pega Decisioning Consultant | Pega Academy], Suppression policies
NEW QUESTION # 25
The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Prices of the shoe, minus the Cost to acquire the shoe.
The details of the shoes are provided in the following table:
The details of the shoes are provided in the following table:
To output the most profitable shoe, which component do you add in the blank space that is highlighted in red?
Answer: C
Explanation:
To output the most profitable shoe, you need to add a Prioritize component in the blank space. A Prioritize component allows you to rank actions based on one or more properties. In this case, you can rank the shoes based on the Profit property and select the highest ranked shoe as the output. Verified Reference: Pega Academy - Decisioning Consultant - Prioritizing actions
NEW QUESTION # 26
Which of the following reasons explains why a customer might receive an action that they already accepted?
Answer: C
Explanation:
A customer might receive an action that they already accepted if the volume constraint for that action is not configured to exclude previously accepted offers. This option can be enabled by selecting the Exclude previously accepted actions checkbox in the volume constraint configuration. The action suitability conditions are used to determine whether an action is suitable for a customer based on their propensity, priority, or other criteria, not based on their previous responses. The suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases, not based on their previous responses. The actions are filtered based on eligibility before applying the volume constraints, so this option does not explain why a customer might receive an action that they already accepted. Verified Reference: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 27
As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?
Answer: B
Explanation:
Pega Customer Decision Hub is a dynamic and adaptive system that constantly reevaluates the Next-Best-Action for each customer based on their interactions and feedback. If a customer rejects an offer, the system will update the customer profile and the offer performance, and then reapply the Next-Best-Action strategy to select and prioritize another offer that is more relevant and valuable for the customer. Verified Reference: [Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 28
U+ Bank wants to use Pega Customer Decision Hub to show the Reward Card offer on its website to the qualified customers. In preparation, the action, the treatment, and the real-time container are already created.
As a decisioning architect, you need to verify the configurations in the Channel tab of the Next-Best-Action Designer to enable the website to communicate with Pega Customer Decision Hub.
To achieve this requirement, which two tasks do you ensure are complete in the Channel tab of the Next-Best- Action Designer? (Choose Two)
Answer: A,B
Explanation:
To achieve this requirement, you need to ensure that two tasks are complete in the Channel tab of the Next- Best-Action Designer: enable a web channel and map the real-time container to a business structure level. A web channel is a type of channel that allows you to deliver actions and treatments to your customers through your website or web app. You need to enable a web channel and configure its settings, such as authentication, security, and response format. A real-time container is a configuration that defines how to deliver actions and treatments to a specific channel. You need to map the real-time container that contains the Reward Card offer to a business structure level, such as Top-level or Issue-level, so that it can be available for delivery through the web channel. Verified References: [Pega Academy - Decisioning Consultant - Configuring channels],
[Pega Academy - Decisioning Consultant - Configuring real-time containers]
NEW QUESTION # 29
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