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| Section | Weight | Objectives |
|---|---|---|
| Engagement Studio | 16% | - Describe how to create and manage Engagement Studio programs - Explain how to interpret Engagement Studio reports - Describe the process for testing an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program |
| Lead Generation and Qualification | 14% | - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Explain how to create and manage forms - Describe how to use scoring and grading to qualify leads - Explain how to use page actions |
| Email Marketing | 15% | - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain how to create and manage lists - Describe the email sending process and deliverability |
| Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity |
| Prospect Management | 13% | - Describe the components of a prospect record - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects |
| Account Engagement Configuration | 10% | - Describe how to set up and configure the Account Engagement Lightning App - Describe the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Explain the capabilities of the Salesforce Connector - Explain how to map Account Engagement fields to Salesforce |
| Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage completion actions |
| Administration and Governance | 9% | - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters - Explain how to configure and use the Recycle Bin - Explain the purpose and use of Connected Campaigns - Describe how to configure user roles and permissions |
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NEW QUESTION # 272
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
Answer: A,C,D
Explanation:
Explanation
The three triggers that could be used to define a prospect's path in an engagement studio program are email open, custom redirect click, and file download. These triggers are based on prospect actions that indicate their level of engagement and interest. For example, if a prospect opens an email, clicks on a custom redirect link, or downloads a file, they could be sent down a different path than a prospect who does not perform these actions. List membership and prospect grade are not triggers, but rules. Rules are based on prospect criteria or values, not actions
NEW QUESTION # 273
Which scenario would convert an anonymous visitor into an identified prospect?
Answer: B
Explanation:
The scenario that would convert an anonymous visitor into an identified prospect is submitting a Web2Lead form that is linked to Account Engagement via a form handler . This is because a form handler captures the visitor's information and passes it to Account Engagement, where a new prospect record is created. Creating a Lead in Salesforce which syncs to Account Engagement as a new prospect record (A) will not convert an anonymous visitor, as it does not involve any interaction with the visitor. Scanning the badge of someone who visited a booth at a recent event (B) will not convert an anonymous visitor, as it does not involve any online activity that can be tracked by Account Engagement. Opening an email sent by a sales rep using the Send Account Engagement Email functionality in Salesforce (D) will not convert an anonymous visitor, as it requires the visitor to already have a prospect record in Account Engagement. References: Anonymous Visitors
NEW QUESTION # 274
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
Answer: D
Explanation:
According to the Salesforce documentation, the recommended way to change the scheduled send date for the email is to edit the scheduled email, select Wednesday for the new date, and save it. A scheduled email is an email that is set to be sent at a future date and time. A scheduled email can be edited or canceled before the scheduled send time. To edit a scheduled email, the user can go to the Scheduled tab in Email Studio, select the email, and click Edit. The user can then change the send date and time, as well as other settings, and save the changes. Editing the engagement studio program, deleting the engagement studio program, or deleting the scheduled email are not the recommended ways to change the scheduled send date for the email, as they are either unnecessary, ineffective, or irreversible actions. References: Salesforce documentation
NEW QUESTION # 275
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
Answer: A
Explanation:
The scenario in which a prospect would be able to receive the emails in the program is when the prospect is removed from the suppression list. A suppression list is a list that prevents prospects from receiving emails from an engagement studio program, even if they are in the recipient list. A recipient list is a list that defines the prospects who are eligible to receive emails from the program. If a prospect is in both the recipient list and the suppression list, they will not receive any emails from the program. Removing the prospect from the suppression list will allow them to receive the emails, as long as they are still in the recipient list and not opted out. Removing the prospect from the recipient list, marking the prospect as opted out, or removing the prospect from both the suppression list and the recipient list will not allow them to receive the emails from the program. Reference [Engagement Studio Suppression Lists]
NEW QUESTION # 276
How do you use an automation rule to opt out prospects?
Answer: A
Explanation:
Explanation
You can use an automation rule to opt out prospects by changing their field value of 'Do Not Email' to 'true'.
This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to 'Opt-out', since that is not a valid option for the 'Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the 'Do Not Email' field is the only one that controls the opt-out status of prospects. References: [Automation Rules], [Opt Out Prospects]
NEW QUESTION # 277
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