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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A. Order
B. Case
C. Opportunity
D. Account

Answer: C,D

NEW QUESTION # 79
What is available to choose within Repeat Rule

A. Limit rule matches
B. Certain Prospects
C. Days before eligible to repeat rule
D. Repetition Order

Answer: A,C

NEW QUESTION # 80
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
D. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Answer: A

NEW QUESTION # 81
A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
B. Use the Salesforce "Add to Nurture" button.
C. Use the Salesforce Mobile App "Send an Email" button.
D. Use the Salesforce Mobile App "Add to Nurture" button.

Answer: B

NEW QUESTION # 82
What behavior is expected when the " Overwrite Prospect Opted Out field " Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. Only 200 records per day can be updated to overwrite the " Opted Out " field value.
C. The record that was last updated sets the field value for a synced prospect.
D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the " Do Not Email " field upon sync.

Answer: C

Explanation:
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for- Marketing Cloud Account Engagement-and-salesforce/

NEW QUESTION # 83
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