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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Administration- Analytics and system configuration
  • 1. User roles, permissions, and setup configuration
    • 2. Campaign reporting and ROI tracking
      Topic 2: Lead Management- Prospect lifecycle and grading/segmentation
      • 1. Sync behavior with Salesforce CRM
        • 2. Lead qualification and scoring model configuration
          Topic 3: Account Engagement Fundamentals- Platform architecture and key concepts
          • 1. Business units and org structure
            • 2. Account Engagement (Pardot) objects and data model
              Topic 4: Automation and Campaigns- Automation tools
              • 1. Automation rules and completion actions
                • 2. Engagement Studio programs
                  Topic 5: Email Marketing and Engagement- Email creation and delivery
                  • 1. Deliverability and sender reputation management
                    • 2. Email templates and dynamic content usage

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q33-Q38):

                      NEW QUESTION # 33
                      How many Social Posting Connectors is it possible to create

                      Answer: D


                      NEW QUESTION # 34
                      What is critical in achieving good email deliverabillty?

                      Answer: C


                      NEW QUESTION # 35
                      LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

                      Answer: A


                      NEW QUESTION # 36
                      What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

                      Answer: D

                      Explanation:
                      Explanation
                      https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/


                      NEW QUESTION # 37
                      LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

                      Answer: B


                      NEW QUESTION # 38
                      ......

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