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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Journey Orchestration15%- Reporting and analytics for journeys
- Journey design and best practices
- Integration with Datorama and Google Analytics
Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
- Performance reporting and optimization
- Channel selection and campaign planning
Social Studio12%- Social Studio functionality and configuration
- Social customer service and engagement strategies
- Identity unification and data management
Distributed Marketing2%- Distributed campaign features and sending options
- Centralized vs localized marketing management
Mobile Studio13%- MobileConnect and GroupConnect features
- MobilePush and WhatsApp integration
- Mobile messaging configuration and best practices
Interaction Studio10%- Cross-channel experience optimization
- Real-time personalization and interaction management
Ad Studio10%- Ad Studio capabilities and campaign alignment
- Paid media integration with Marketing Cloud
Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      - Differentiate Einstein features and use cases

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q78-Q83):

      NEW QUESTION # 78
      What are three Einstein Vision classifiers in Social Studio Analyze?
      Choose 3 answers

      Answer: B,C,E


      NEW QUESTION # 79
      Which social network(s) support lead capture in Ad Studio?

      Answer: B


      NEW QUESTION # 80
      What is the prerequisite to create advertising studio audience:

      Answer: C


      NEW QUESTION # 81
      What is true about Einstein Engagement Scoring (EES)?

      Answer: A


      NEW QUESTION # 82
      Which three statements are true of Einstein Messaging insights (EMI)?
      Choose 3 answers

      Answer: B,D,E


      NEW QUESTION # 83
      ......

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