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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing20%- Email types, templates and capabilities
- Email reporting and performance analysis
- Email deliverability and compliance
- Email creation and sending process
Topic 2: Administration11%- Field creation, mapping and management
- Recycle bin functionality and data recovery
- Scoring and grading model configuration
- Data synchronization between Account Engagement and Salesforce
Topic 3: Forms, Form Handlers and Landing Pages20%- Form handler setup and integration
- Landing page design and deployment
- Form creation, configuration and use cases
- Performance metrics and optimization
Topic 4: Lead Management24%- Static and dynamic lists creation and segmentation
- Automation rules and segmentation rules
- Lead lifecycle management
- Completion actions and page actions
Topic 5: Visitors and Prospects8%- Prospect data management and audits
- Visitor-to-prospect conversion process
- Prospect activity and engagement analysis
Topic 6: Engagement Studio17%- Program structure and components
- Program performance and optimization
- Building and updating engagement programs
- Program logic, triggers and actions

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q72-Q77):

NEW QUESTION # 72
The first step in an engagement program is a Send Email action. All 100 emails were sent last Monday when the program started.
Today, a user looked at the Engagement Program Report and filtered the program to show a date range of Tuesday through Friday of last week.
What number would display on the Report Card for the email send statistic?

Answer: B

Explanation:
Explanation
The number that would display on the Report Card for the email send statistic is 100. This is because the Report Card shows the total number of prospects that have reached a specific step in the program, regardless of the date range that you filter by. The date range filter only affects the data that is shown in the Engagement History table, which shows the number of prospects that have taken a specific action on a specific date. Therefore, even if the user filters the program to show a date range of Tuesday through Friday of last week, the Report Card will still show that 100 emails were sent on Monday, as that is the total number of prospects that reached the first step of the program


NEW QUESTION # 73
Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

Answer: D

Explanation:
A landing page without a form is the Marketing Cloud Account Engagement asset that an administrator would create to advertise an upcoming event's schedule without requesting information from those who visit. A landing page is a web page that can display any content, such as text, images, videos, or links. A form is a web element that can collect information from visitors, such as name, email, or preferences. A landing page with a form, a landing page with a form handler, or an email template with a form embedded into the HTML are not suitable for advertising an event's schedule without requesting information, as they all involve forms that require visitor input3. Reference: 3: [Landing Pages and Forms]


NEW QUESTION # 74
What is an ideal Click-Through Rate (CTR)?

Answer: A

Explanation:
Explanation
Click-through rate (CTR) is the percentage of recipients who click on a link in your email. CTR is an indicator of how engaging and relevant your email content is to your audience. CTR can vary depending on the industry, the type of email, the subject line, the call to action, and other factors. However, according to various sources, the average CTR for email marketing across all industries is around 2.6%. Therefore, a CTR of more than 2% can be considered as an ideal or good CTR for email marketing


NEW QUESTION # 75
Which two Salesforce features allow a view of a prospect ' s Marketing Cloud Account Engagement landing page submission activity on the syncing contact?
Choose 2 answers

Answer: A,B

Explanation:
To view a prospect's Marketing Cloud Account Engagement landing page submission activity on the syncing contact in Salesforce, an Administrator can use the following features:
* The Marketing Cloud Account Engagement Activities Visualforce page, which shows a detailed history of the prospect's interactions with Marketing Cloud Account Engagement assets, including landing pages, forms, emails, and custom redirects.
* The Salesforce Activities section, which shows the tasks and events that are logged for the contact, including Marketing Cloud Account Engagement landing page submissions. References: [Marketing Cloud Account Engagement Activities Visualforce Page], [Salesforce Activities]


NEW QUESTION # 76
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

Answer: D

Explanation:
Explanation
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules


NEW QUESTION # 77
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