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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Planning and Strategy26%- Identify opportunities for testing based on business KPIs and data analysis
- Construct test hypotheses based on a given scenario
- Describe how variables impact an activity
- Identify hypothesis elements
- Describe KPI-based primary and secondary success metrics
- Identify business KPIs and successfully translate these into optimization goals given key business requirements
- Describe appropriate analytics reporting sources (Target or Adobe Analytics)
- Given a scenario, assess audience requirements
Configuring, Executing, and Managing50%- Utilize Automated Personalization (AP) and Recommendations appropriately
- Build audiences, define goals, conduct QA, and manage activities within Adobe Target
- Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities
- Create and manage experiences using both composers
- Choose between Visual Experience Composer (VEC) and Form-Based Composer
Troubleshooting and Optimization8%- Identify and resolve common implementation issues
- Implement best practices for ongoing optimization
- Optimize activity performance based on results
Analyzing and Reporting16%- Draw insights from data
- Interpret activity reporting results
- Make data-driven recommendations based on analysis

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Adobe Target Business Practitioner Professional Sample Questions (Q113-Q118):

NEW QUESTION # 113
Which action is required to ensure multiple activities using the same audience do not conflict?

Answer: D


NEW QUESTION # 114
Which steps can help resolve activity performance issues? (Select two.)

Answer: B,D


NEW QUESTION # 115
Which variable is most likely to influence the duration of an activity based on the Adobe Sample Size Calculator?

Answer: C


NEW QUESTION # 116
What factors should be considered when determining the winning variation in an A/B Test?
(Select two.)

Answer: B,D


NEW QUESTION # 117
What are common challenges in analyzing A/B Test results? (Select two.)

Answer: A,D


NEW QUESTION # 118
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