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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing Best Practices | 15% | - Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Subscriber and Data Management | 26% | - Manage subscribers, lists, and data extensions - Configure segmentation and audiences |
| Marketing Automation | 26% | - Configure automations using Automation Studio - Configure and execute journeys using Journey Builder |
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
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問題 #121
A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
答案：B
解題說明：
To ensure that individual office locations have access to patient portal registration data without accessing the parent level BU, the marketing team can use the filter activity after the fileimport to populate shared data extensions. These shared data extensions can be set up to be available to child BUs, allowing data access while maintaining data security and separation between BUs.
References:
Salesforce Marketing Cloud Documentation on Shared Data Extensions
Salesforce Marketing Cloud Documentation on Filter Activities
問題 #122
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
答案：C
解題說明：
Reference: Salesforce Marketing Cloud Documentation on Random Data Extensions
問題 #123
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
答案：A
解題說明：
To address the increase in unsubscribes without eliminating planned emails, the marketer should use a Frequency Split. The Frequency Split activity in Journey Builder helps marketers segment their audience based on how frequently they want to receive emails. By focusing on subscribers who are least likely to unsubscribe, the marketer can continue their email campaigns while reducing the risk of further unsubscribes.
Reference: Salesforce Marketing Cloud Documentation on Frequency Split in Journey Builder
問題 #124
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
答案：C
解題說明：
In Datorama Reports for Salesforce Marketing Cloud, using Tabs can significantly improve dashboard usability. Tabs help organize data and reports into manageable sections, making it easier forusers to navigate through different metrics and insights without overwhelming them with too much information on a single page.
Reference:Salesforce Marketing CloudDocumentation on Datorama Reports
問題 #125
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
答案：A
解題說明：
To execute complex campaigns with multiple messages in both Email and Mobile, marketers can use Automation Studio for querying and segmenting data from multiple data extensions. Journey Builder can then beutilized for orchestrating the messaging and flow control activities. This combination leverages the strengths of both tools to manage daily sends and complex campaign workflows. For detailed guidance, see theAutomation StudioandJourney Builderdocumentation.
問題 #126
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2026 NewDumps最新的MC-202 PDF版考試題庫和MC-202考試問題和答案免費分享：https://drive.google.com/open?id=1ICvcEnhn4oUqcZ2RIxWeemI6FThoa-B8