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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Marketing Cloud Configuration18%- Configure lists and populations
- Manage sender profiles and deliverability settings
- Set up users, roles, and permissions
- Implement data management and data extensions
- Configure account settings and business units
Topic 2: Reporting and Analytics14%- Build custom reports and dashboards
- Analyze campaign performance
- Configure and interpret standard reports
- Track engagement and conversion metrics
- Provide actionable insights and recommendations
Topic 3: Automation and Data Management14%- Manage contact data and data hygiene
- Implement SQL activities for data processing
- Build and manage automation workflows
- Utilize automation studio effectively
- Configure imports and exports
Topic 4: Discovery and Design18%- Document current state and desired future state
- Analyze customer data and segmentation needs
- Gather requirements and understand business objectives
- Identify integration points and data flows
- Define success metrics and KPIs
Topic 5: Customer Journey Design18%- Map customer journeys across channels
- Implement triggered and real-time journeys
- Utilize Journey Builder features and best practices
- Build decision trees and branching logic
- Apply personalization and dynamic content
Topic 6: Email Marketing18%- Configure AMPscript for dynamic content
- Apply template and content block strategies
- Implement A/B testing andsend time optimization
- Create and optimize email content
- Ensure deliverability and inbox placement

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q19-Q24):

NEW QUESTION # 19
By which three standard methods could contacts be injected into a journey? (Choose three.)

Answer: A,D,E


NEW QUESTION # 20
Northern Trail Outfitters (NTO) is launching a new campaign, driving it to redesign its data structure. NTO needs to change the cardinality between two data extensions inside Contact Builder.
What are two consequences of this change? Choose 2 answers

Answer: A,B


NEW QUESTION # 21
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? Choose 2 answers

Answer: C,D

Explanation:
Two options that would prevent the customer from duplicating records when implementing a Sales Cloud instance are:
* Get existing records updated with new Keys sourced from Sales Cloud instance. This option will allow the customer to update their existing records in Marketing Cloud with new keys that match their Sales Cloud records, such as Contact ID or Lead ID. This will ensure data consistency and avoid duplication across both systems.
* Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. This option will allow the customer to continue using Email Address as their primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to dedupe keys by Email Address when syncing data from Sales Cloud. This will ensure data accuracy and avoid duplication within Marketing Cloud.
Uploading CSV with Migrated Subscriber Keys to All Subscribers will not prevent duplication, as it will create new records in Marketing Cloud with different keys than the existing records. Purging the current records and carrying on with new keys sourced from Sales Cloud will result in data loss and potential compliance issues. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_co_contact_key.htm&type=5


NEW QUESTION # 22
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended

Answer: D

Explanation:
To integrate a new dataset with pre-existing contacts, Northern Trail Outfitters should create a new data extension and link it to the other data extension. A data extension is a table that stores data in Marketing Cloud, such as contact information or purchase history. Data extensions can be linked by common fields or attributes using Contact Builder or SQL queries.References:https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5


NEW QUESTION # 23
A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

Answer: A,B


NEW QUESTION # 24
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