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Oracle 1Z0-340-25 Exam Syllabus Topics:

SectionObjectives
Topic 1: Lead Scoring and Management- Describe Sales Tools and integration with CRM
- Describe the Lead Scoring model
- Configure scoring rules and thresholds
Topic 2: Integration- Describe basic API usage and integration patterns
- Describe the AppCloud and connectors
Topic 3: Eloqua Fundamentals- Explain the contact model and data structure
- Describe security and user management
- Describe Eloqua's role in CX and the key modules
Topic 4: Email and Email Deliverability- Create and configure email assets
- Describe email deliverability concepts (SPF, DKIM, DMARC, Sender Reputation)
- Configure and review email deliverability tools (Insights, Analyzer)
Topic 5: Segments- Evaluate segment performance
- Use filters and comparison fields
- Create and configure shared and static segments
Topic 6: Reporting and Analysis- Describe key reports and dashboards
- Use Insight for data analysis and visualization
Topic 7: Forms and Landing Pages- Describe progressive profiling and data lookups
- Create and style landing pages
- Create and configure forms and form processing steps
Topic 8: Campaigns- Use Program Canvas and Program Builder
- Configure Campaign workflow and decision logic
- Describe Campaign types and Canvas elements

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Oracle Eloqua Marketing 2025 Implementation Professional Sample Questions (Q65-Q70):

NEW QUESTION # 65
Which of the following is NOT a feature of Oracle Eloqua?

Answer: B

Explanation:
Oracle Eloqua is a marketing automation platform focused on lead generation, nurturing, and management. It does not include features related to inventory management.


NEW QUESTION # 66
Which of the following is NOT a step in creating a campaign in the campaign canvas?

Answer: C

Explanation:
The campaign canvas in Oracle Eloqua provides a visual interface for creating campaigns. While selecting a campaign template, defining the campaign goal, and designing campaign assets are important steps in creating a campaign, reviewing campaign reports is not a step in the campaign creation process. Campaign reports are typically accessed after the campaign has been launched and executed, to analyze and measure the campaign's performance. -


NEW QUESTION # 67
Which of the following statements is true about contact and account fields in Oracle Eloqua?

Answer: A

Explanation:
In Oracle Eloqua, contact and account fields can be made required, meaning they must be filled in when entering data. This helps ensure that important information is not missed or overlooked.


NEW QUESTION # 68
How can data filters be used in custom reports in Oracle Eloqua?

Answer: A

Explanation:
In Oracle Eloqua custom reports, users can apply data filters to refine the report results based on specific criteria. These filters can be used to include or exclude data that meets certain conditions, such as filtering by date range, campaign name, contact status, or any other available data field. This feature helps users focus on the specific data they need for analysis or reporting.


NEW QUESTION # 69
Which Oracle Eloqua program canvas element should you use to pause the flow of contacts for a specific period of time?

Answer: A

Explanation:
The Wait Step element in Oracle Eloqua program canvas allows you to pause the flow of contacts for a specific period of time. This is useful when you want to implement a delay in your program or wait for a certain event before proceeding with the next step.


NEW QUESTION # 70
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