P.S. Free & New MC-201 dumps are available on Google Drive shared by Prep4away: https://drive.google.com/open?id=1Ne8tnDAd9h5_w-IXRihnDCX4N6Jh_BVT
Our Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) questions PDF version is great for busy candidates who like to learn on the go with their smartphones or tablets. The Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) dumps PDF format's portability making it ideal for on-the-go studying from any smart device. Studying in PDF format is convenient since it can be printed out and used as a hard copy if you do not have access to a smart device at the moment.
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Administration | 11% | - Recycle Bin capabilities - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce |
| Email Marketing | 20% | - Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates |
| Lead Management | 24% | - Lists: types, capabilities and creation - Page actions - Completion actions - Automation rules: components and use cases - Segmentation rules - Custom redirects: capabilities and use cases - Scoring and grading: definition and management |
>> Salesforce MC-201 Reliable Exam Papers <<
Compared with products from other companies, our MC-201 practice materials are responsible in every aspect. After your purchase of our MC-201 exam braindumps, the after sales services are considerate as well. We have considerate after sales services with genial staff. They are willing to solve the problems of our MC-201 training guide 24/7 all the time. If you have any question that you don't understand, just contat us and we will give you the most professional advice immediately.
NEW QUESTION # 263
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
Answer: B,C
Explanation:
When a user creates and resumes a new automation rule, the rule will continuously look for prospects who match the criteria (B) and evaluate their entire prospect database for matches . These are the characteristics of automation rules in Account Engagement, which are different from segmentation rules that run only once. The rule will not run once and must be re-run for prospects to match again (A), nor will it unmatch prospects that no longer match the criteria (D). Unmatching prospects is only possible with dynamic lists, not automation rules. Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 264
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
Answer: D
Explanation:
What happens to the wait time when a user pauses an engagement studio program and the prospect still has time remaining on the wait period is that the wait time is paused and the prospect will finish the remaining wait time when the program resumes and proceed to the next step. An engagement studio program is a program that automates the delivery of emails and other actions based on the behavior and criteria of the prospects. A wait time is a period of time that the program waits before executing the next step. When a user pauses an engagement studio program, the prospects in the program are also paused and their wait times are not affected. Therefore, when the user resumes the program, the prospects resume from where they left off and finish the remaining wait time before moving to the next step. The other options are not what happens to the wait time when a user pauses an engagement studio program. Reference [Engagement Studio FAQ]
NEW QUESTION # 265
Why is a reCAPTCHA displayed when I did not choose to display it?
Answer: A
Explanation:
A reCAPTCHA is displayed when you did not choose to display it because Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA. This is a security measure that helps prevent spam bots from submitting your forms and creating fake prospects. You can also choose to always display a reCAPTCHA on your forms or form handlers, or to never display a reCAPTCHA on your forms.
NEW QUESTION # 266
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
Answer: C
Explanation:
The insight that the Click-Through Rate report provides the template designer is that low click rates encourage the user to optimize content or link placement in other email sends. The Click-Through Rate report shows the percentage of email recipients who clicked on one or more links in the email. This metric indicates how engaging and relevant the email content and links are for the prospects. If the click rates are low, it means that the prospects are not interested in the email content or links, or they are not able to find them easily. The template designer can use this insight to improve the content or link placement in future email sends, such as by using more compelling calls to action, adding more value propositions, or making the links more visible and accessible. The other options are not insights that the Click-Through Rate report provides. Email clicks on the text version of the email are not tracked by Marketing Cloud Account Engagement, so they do not affect the click rates. High click rates do not indicate that the email subject line should be the focus of the email content, as the subject line is more related to the open rates. High open rates do not indicate that prospects are interacting with the content, as they only measure how many prospects opened the email, not how they engaged with it. Reference [Email Metrics Glossary]
NEW QUESTION # 267
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
Answer: A,C,E
Explanation:
The three activities that can increase or decrease a score in the baseline scoring system are unsubscribed from email, webinar attended, and form submission. A score is a numerical value that indicates the level of interest or engagement of a prospect in your products or services. You can use scoring rules to assign positive or negative points to prospects based on their activities, such as opening an email, clicking a link, or filling out a form. You can also use scoring categories to assign points based on specific products, services, or business units. The baseline scoring system is the default set of scoring rules that Marketing Cloud Account Engagement provides, and you can customize it to suit your needs. The baseline scoring system assigns points to the following activities:
Unsubscribed from email: -100 points. This indicates that the prospect is not interested in receiving your emails, and reduces their score significantly.
Webinar attended: +50 points. This indicates that the prospect is interested in learning more about your products or services, and increases their score considerably.
Form submission: +50 points. This indicates that the prospect is willing to share their information with you, and increases their score considerably.
Other activities that can affect the score in the baseline scoring system are:
Landing page error: -10 points. This indicates that the prospect encountered a problem with your landing page, and reduces their score slightly.
Assigned to a user: +15 points. This indicates that the prospect is ready to be contacted by a salesperson, and increases their score moderately.
Email open: +1 point. This indicates that the prospect opened your email, and increases their score slightly.
Email click: +3 points. This indicates that the prospect clicked on a link in your email, and increases their score slightly.
Email hard bounce: -10 points. This indicates that your email could not be delivered to the prospect, and reduces their score slightly.
Email soft bounce: -5 points. This indicates that your email was temporarily rejected by the prospect's email server, and reduces their score slightl
NEW QUESTION # 268
......
Prep4away is a wonderful study platform that contains our hearty wish for you to pass the exam by our MC-201 exam materials. So our responsible behaviors are our instinct aim and tenet. By devoting in this area so many years, we are omnipotent to solve the problems about the MC-201 learning questions with stalwart confidence. we can claim that only studing our MC-201 study guide for 20 to 30 hours, then you will pass the exam for sure.
Unlimited MC-201 Exam Practice: https://www.prep4away.com/Salesforce-certification/braindumps.MC-201.ete.file.html
BTW, DOWNLOAD part of Prep4away MC-201 dumps from Cloud Storage: https://drive.google.com/open?id=1Ne8tnDAd9h5_w-IXRihnDCX4N6Jh_BVT