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| Section | Objectives |
|---|---|
| Topic 1: Reporting and Analytics | - Education Cloud reporting capabilities
|
| Topic 2: Education Cloud Fundamentals | - Salesforce Education Cloud architecture overview
|
| Topic 3: Program and Academic Operations | - Course and program management
|
| Topic 4: Security and Access Control | - Role-based access and permissions
|
| Topic 5: Student Lifecycle Management | - Recruitment and admissions processes
|
| Topic 6: Data Management and Integration | - Data architecture and integration patterns
|
| Topic 7: Student Experience and Engagement | - Student portals and experience design
|
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NEW QUESTION # 121
University Investment Services (UIS) is an internal department that manages the university endowment through financial investments. It operates independently of the university and only works with investment companies and financial institutions. UIS is interested in a CRM that will track investment companies, its company Contacts. Leads, Opportunities, and Activities.
Which solution should the consultant recommend?
Answer: C
Explanation:
Financial Services Cloud is a Salesforce solution that is designed for the financial services industry, including wealth and asset management, banking, and insurance1. Financial Services Cloud provides features and functionality that are tailored to the needs of UIS, such as:
Tracking investment companies and their contacts as financial accounts and account members2.
Managing leads, opportunities, and activities with standard Salesforce objects and tools3.
Leveraging Einstein AI to surface insights and recommendations for investment opportunities4.
Integrating with core financial systems and data sources using prebuilt connectors and accelerators5.
Sales Cloud is a general-purpose CRM solution that does not have the specific features and functionality for the financial services industry6. Education Data Architecture (EDA) is a Salesforce solution that is designed for the education sector, including K-12 and higher education institutions7. EDA does not have the specific features and functionality for the financial services industry either.
Reference:
1: Financial Services Cloud Overview - Salesforce8
2: Financial Services Cloud Data Model - Salesforce
3: Financial Services Cloud User Guide - Salesforce
4: Einstein for Financial Services Cloud - Salesforce
5: Financial Services Cloud Integration Guide - Salesforce
6: Sales Cloud Overview - Salesforce
7: Education Data Architecture Overview - Salesforce
NEW QUESTION # 122
A university's marketing department works on email campaigns for advancement. It wants to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality.
What should the consultant recommend to meet this requirement?
Answer: A
Explanation:
Campaign influence is a feature that the consultant can recommend to measure campaign effectiveness, return on investment, and Opportunity conversion using standard Salesforce functionality. Campaign influence allows the marketing department to track how multiple campaigns have influenced an Opportunity, and assign a percentage of credit to each campaign. Campaign influence also provides reports and dashboards that show the impact of campaigns on revenue and pipeline. Campaign member, parent campaigns, and campaign hierarchy are not features that can measure campaign effectiveness, return on investment, and Opportunity conversion. Reference:
https://help.salesforce.com/s/articleView?id=sf.campaigns_influence.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/campaign-basics/campaign-basics-influence
NEW QUESTION # 123
A university's strategic goal is to improve its MBA program rankings. A data point that influences the MBA program ranking is acceptance percentage. The school has asked a consultant to help it reach the goal, and increase prospective student engagement across multiple channels.
What should the consultant recommend?
Answer: C
Explanation:
The consultant should recommend implementing Marketing Cloud to manage recruitment campaigns, because this can help the university reach its goal of improving its MBA program rankings and increasing prospective student engagement across multiple channels. Marketing Cloud allows the university to create personalized and targeted email, social media, mobile, and web campaigns for prospective students. Marketing Cloud also provides analytics and insights that can help the university optimize its campaigns and measure its acceptance percentage. Leveraging Advisor Link, using Education Cloud, and implementing Pardot Lead Scoring are not solutions that can help the university reach its goal. Reference:
https://www.salesforce.com/products/marketing-cloud/overview/
https://www.salesforce.org/education/education-cloud-for-recruitment-and-admissions/
NEW QUESTION # 124
A university works with business professionals through a continuing education program. Corporate recruiters work with employers to sponsor these programs.
Which object should recruiters use to track the progress of sponsorship requests?
Answer: B
Explanation:
Opportunity is an object that recruiters should use to track the progress of sponsorship requests. Opportunity is an object that represents a potential sale or revenue source for an organization, such as a donation, grant, or sponsorship. Opportunity can be used to track various information about a sponsorship request, such as amount, stage, probability, or close date. Campaign, Program Plan, and Affiliation are not objects that recruiters should use to track the progress of sponsorship requests. Reference:
https://help.salesforce.com/s/articleView?id=sf.opportunity_overview.htm&type=5
https://trailhead.salesforce.com/en/content/learn/modules/nonprofit_fundraising/nonprofit_fundraising_opportunities
NEW QUESTION # 125
An academic advisor is preparing for a meeting with a student. The advisor wants to review the classes associated with the student's course of study to ensure the student is on track for gradual to review the academic options with the using Salesforce.
Which functionality should a consultant recommend?
Answer: C
Explanation:
The consultant should recommend Pathways for the academic advisor to review the classes associated with the student's course of study and ensure the student is on track for graduation. Pathways allow advisors to create and monitor academic plans for students based on their program requirements and course offerings. Academic Program is an object that defines the program of study that a student is enrolled in, but it does not show the classes or progress. Affiliation is an object that tracks the relationship between a Contact and an Account, such as a student and a school, but it does not show the classes or progress. Reference:
https://help.salesforce.com/s/articleView?id=sf.ssh_pathways.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.ssh_academic_program.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.ssh_affiliation.htm&type=5
NEW QUESTION # 126
......
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