Marketing-Cloud-Account-Engagement-Consultant Übungsfragen: Salesforce Certified Marketing Cloud Account Engagement Consultant & Marketing-Cloud-Account-Engagement-Consultant Dateien Prüfungsunterlagen

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Prüfungsplan:

Thema	Einzelheiten
Thema 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Thema 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Thema 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Thema 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Thema 5	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Thema 6	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Thema 7	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Marketing-Cloud-Account-Engagement-Consultant Prüfungsfragen mit Lösungen (Q92-Q97):

92. Frage
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?

A. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
B. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
C. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Antwort: C

93. Frage
Select available Webinar Scoring Rules

A. Webinar Registered
B. Webinar Attended
C. Webinar Refusal
D. Webinar Invited

Antwort: A,B,D

94. Frage
What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

A. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
B. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
C. The code is generated from a Salesforce campaign
D. Cookies will always expire after 10 years

Antwort: A,B

95. Frage
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
C. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
D. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.

Antwort: C

96. Frage
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Completion action
B. Segmentation rule
C. Automation rule
D. Dynamic list

Antwort: D

97. Frage
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