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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management
Topic 2: Email Marketing Advanced Concepts	25%	- Optimize email deliverability - Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies
Topic 3: Automation and Journey Builder	10%	- Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic
Topic 4: Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
Topic 5: Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Topic 6: Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q11-Q16):

NEW QUESTION # 11
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B. The new message replaces the first message only for users who no longer exist in the audience
C. All users receive the new message, but only if they're read the first message
D. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

Answer: A

NEW QUESTION # 12
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. Journey builder
B. On the facebook ad channel

Answer: A

NEW QUESTION # 13
What happens when a paused journey is resumed?

A. Wait durations start over for each contact
B. All contacts who were in Wait steps immediately proceed to the next activity
C. Wait durations are extended by the length of time the journey was paused
D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused

Answer: D

NEW QUESTION # 14
How often are the Einstein Engagement Scoring models updated?

A. Weekly
B. Monthly
C. Daily
D. Hourly

Answer: B

NEW QUESTION # 15
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 16
......

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