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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Journey Orchestration
Topic 2: Integrating and Optimizing Marketing Campaigns Across Channels- Data synchronization
- API integrations
- Campaign automation
Topic 3: Distributed Marketing
Topic 4: Mobile (SMS/Push)
Topic 5: Ad Studio
Topic 6: Measuring and Reporting on Cross-Channel Marketing Performance- KPI selection
- Dashboarding
- Data visualization
Topic 7: Aligning Cross-Channel Marketing with Business Objectives- Change management
- Stakeholder management
- Goal setting
Topic 8: Triggers
Topic 9: Einstein for Marketing Cloud22.5%
Topic 10: Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Multi-touch attribution
- Channel selection
Topic 11: Leveraging Customer Data and Analytics for Personalization- Predictive modeling
- Segmentation
- Data management
Topic 12: Social Studio
Topic 13: Interaction Studio

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Quiz Advanced-Cross-Channel - Salesforce Advanced Cross Channel Accredited Professional –High Pass-Rate Practice Test Online

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

Answer: A


NEW QUESTION # 33
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

Answer: A,B,C


NEW QUESTION # 34
What data is there in mobile connect demographics, select3

Answer: A,D,E


NEW QUESTION # 35
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Answer: B

Explanation:
Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.


NEW QUESTION # 36
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Answer: A


NEW QUESTION # 37
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