Associate MCAE-Con-201 Level Exam | Valid MCAE-Con-201 Test Dumps

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Topic 2: Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
Topic 4: Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading
Topic 5: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates
Topic 6: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs

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Valid MCAE-Con-201 Test Dumps - Latest MCAE-Con-201 Test Prep

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q235-Q240):

NEW QUESTION # 235
What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them
B. Completion actions can be criteria based.
C. Completion actions will not execute for image files.
D. Completion actions only execute for prospects. They will not affect visitors.

Answer: C,D

NEW QUESTION # 236
Choose required fields while creating a Prospect

A. Score
B. Assign To
C. Email
D. Grade
E. Company
F. Profile
G. CD Campaign

Answer: A,C,F,G

NEW QUESTION # 237
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
B. Configure users > set up a user group > have nurture programs assign prospects to the user group
C. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
D. Configure users > set up a queue > have nurture programs assign prospects to the queue

Answer: B

NEW QUESTION # 238
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Move the unsubscribe link to the header of the email instead of the footer.
B. Immediately send prospects the resubscribe email template.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Answer: A

NEW QUESTION # 239
Can Marketing both Import and Export Prospects?

A. True
B. False

Answer: A

NEW QUESTION # 240
......

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