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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|
| Topic 1: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Configure send settings - Create and customize email content - Manage and organize campaign content
|
| Topic 2: Insights and Analytics | 14% | - Leverage analytics and Einstein features - Create and configure reports - Analyze campaign performance
|
| Topic 3: Subscriber and Data Management | 26% | - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools - Troubleshoot send and data issues
|
| Topic 4: Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions
|
| Topic 5: Email Marketing Best Practices | 10% | - Design effective emails and programs - Evaluate deliverability factors - Subscriber acquisition and retention
|
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最新的 Salesforce Marketers MC-202 免費考試真題 (Q40-Q45):
問題 #40
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?
- A. Use Email Address as Subscriber Key.
- B. Mark the field as the Primary Key.
- C. Select 'Deduplicate by Email' checkbox.
答案:B
解題說明:
To ensure that the Email Address field values are unique in a data extension, the marketer should mark the Email Address field as the Primary Key. In Salesforce Marketing Cloud,marking a field as a Primary Key ensures that each value in that field is unique and cannot be duplicated within the data extension.
Reference:
Salesforce Marketing Cloud Documentation: Data Extensions
問題 #41
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?
- A. Select theRecurring schedule type for the entry source in Journey Builder.
- B. Select an automation to populate the Entry Source Data Extension.
- C. Schedule and activate Triggered Sends for the messages in the journey.
答案:B
解題說明:
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.
問題 #42
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. File Drop Automations
- B. APIs
- C. SQL Query activities
答案:B
解題說明:
APIs provide real-time interaction with the Salesforce Marketing Cloud platform, enabling immediate updates for important subscriber information such as unsubscribes. By using APIs, Northern Trail Outfitters can ensure that subscriber data is reflected instantaneously, which is crucial for regulatory compliance. For more information, refer to theSalesforce Marketing Cloud API documentation.
問題 #43
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
- A. Publication List
- B. Exclusion Lists
- C. Suppression Lists
答案:A
解題說明:
Reference: Salesforce Marketing Cloud Documentation on Publication Lists and Subscription Centers
問題 #44
A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Wait Until Activity
- B. Einstein STO Activity
- C. Engagement Split
答案:B
解題說明:
The Einstein Send Time Optimization (STO) Activity in Journey Builder allows marketers to send emails at the optimal time for each subscriber based on their past engagement behavior. This helps increase the engagement rate by ensuring emails are sent when subscribers are most likelyto interact with them.
Reference:Salesforce Marketing Cloud Einstein Send Time Optimization
問題 #45
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