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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 12% | - Explain how to create and manage completion actions - Explain how to create and manage page actions - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules |
| Topic 2: Prospect Management | 13% | - Describe how to manage the Account Engagement prospect lifecycle - Explain how to build and manage prospect lists - Describe the components of a prospect record - Explain how to create and maintain prospects |
| Topic 3: Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns - Describe how to manage Account Engagement campaigns |
| Topic 4: Analytics and Reporting | 11% | - Explain how to analyze prospect activity - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases |
| Topic 5: Engagement Studio | 16% | - Explain how to interpret Engagement Studio reports - Describe the process for testing an Engagement Studio program - Explain the purpose and benefits of Engagement Studio - Describe the components of an Engagement Studio program - Describe how to create and manage Engagement Studio programs |
| Topic 6: Account Engagement Configuration | 10% | - Explain the capabilities of the Salesforce Connector - Explain how to map Account Engagement fields to Salesforce - Describe the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Describe how to set up and configure the Account Engagement Lightning App |
| Topic 7: Email Marketing | 15% | - Explain how to create and manage email templates - Describe the email rendering and validation process - Explain how to create and manage lists - Describe the email sending process and deliverability - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails |
| Topic 8: Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain how to create and manage forms - Explain how to create and manage landing pages - Explain the concept and process of manual syncing |
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NEW QUESTION # 106
If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step " Create Salesforce Task " ?
Answer: D
Explanation:
If five prospects have completed a repeating engagement studio program twice, the number that would display on the reporting tab tooltip for the initial program step "Create Salesforce Task" is 10 (B). This is because the reporting tab shows the total number of times the step was executed, not the number of unique prospects who completed it. Since each prospect completed the program twice, the step was executed 10 times in total. The other options (A, C, D) are incorrect, as they do not reflect the total number of times the step was executed. References: Repeating Engagement Studio Flows Introduction
NEW QUESTION # 107
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
Answer: C
Explanation:
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content. Reference: Marketing Cloud Account Engagement Kiosk/Data Entry Mode
NEW QUESTION # 108
What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?
Answer: C
Explanation:
Explanation
The user role that a Marketing Cloud Account Engagement user must have in order to verify the Salesforce connector is Administrator. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have the Administrator user role in Marketing Cloud Account Engagement, which gives you full access to all features and settings in Marketing Cloud Account Engagement, including the connectors. You also need to have the appropriate permissions in Salesforce, such as the API Enabled and Modify All Data permissions
NEW QUESTION # 109
You want to export a list of prospects, but you only need the default fields. What can you use?
Answer: C
Explanation:
An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.
Explanation:
Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the "Tools" button, then choosing "Express Export". Reference: [Export Prospects], [Express Export]
NEW QUESTION # 110
What is the expected behavior if an automation rule is NOT set to repeat?
Answer: C
NEW QUESTION # 111
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