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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- KPI selection
- Data visualization
Social Studio
Distributed Marketing
Leveraging Customer Data and Analytics for Personalization- Data management
- Predictive modeling
- Segmentation
Triggers
Cross-Channel Marketing Strategies and Tactics- Channel selection
- Campaign planning
- Multi-touch attribution
Journey Orchestration
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- Data synchronization
- API integrations
Mobile (SMS/Push)
Aligning Cross-Channel Marketing with Business Objectives- Change management
- Stakeholder management
- Goal setting
Einstein for Marketing Cloud22.5%
Interaction Studio
Ad Studio

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q10-Q15):

NEW QUESTION # 10
What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Answer: C,D


NEW QUESTION # 11
How does social studio unify anonymous and known identities?

Answer: A


NEW QUESTION # 12
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

Answer: A,B,C


NEW QUESTION # 13
What user permission is required to configure SSO in social studio.

Answer: C

Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.


NEW QUESTION # 14
Where would you add a topic profile

Answer: C


NEW QUESTION # 15
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