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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Email Marketing	20%	- Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to use dynamic content in emails
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q55-Q60):

NEW QUESTION # 55
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Honor opt-out requests promptly
B. Tell recipients where you're located
C. Monitor what others are doing on your behalf
D. Don't use deceptive subject lines
E. Tell recipients how to opt out of receiving future email from you
F. Don't use false or misleading header information
G. Identify the message as an ad

Answer: A,B,C,D,E,F,G

NEW QUESTION # 56
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B. Have each team member log in and reference the dashboard in the Analytics Studio app.
C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
D. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.

Answer: A,C

NEW QUESTION # 57
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Text
B. Phone
C. Number
D. You can't do this

Answer: A

NEW QUESTION # 58
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
C. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
D. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 59
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
C. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
D. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

Answer: A

NEW QUESTION # 60
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