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Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics and Reporting15%- Build custom reports and dashboards
- Interpret attribution models
- Analyze cross channel performance metrics
Topic 2: Email Marketing Advanced Concepts25%- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
- Optimize email deliverability
- Implement advanced segmentation strategies
Topic 3: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
Topic 4: Automation and Journey Builder10%- Configure wait and engagement activities
- Implement decision split logic
- Design complex multi-step journeys
Topic 5: Advertising and Social Integration15%- Implement audience synchronization
- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
Topic 6: Mobile Messaging (SMS and Push)20%- Apply compliance and regulatory requirements
- Design mobile customer journeys
- Configure SMS and push notification campaigns
- Implement mobile opt-in management

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q23-Q28):

NEW QUESTION # 23
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?

Answer: A


NEW QUESTION # 24
What is the primary function of Einstein Copy Insights?

Answer: D


NEW QUESTION # 25
In beacon message, what does the field limit number of messages for a device' control?

Answer: A


NEW QUESTION # 26
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Answer: C


NEW QUESTION # 27
Which social network(s) support lead capture in Ad Studio?

Answer: A


NEW QUESTION # 28
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