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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Prospects, lists, and tags 2. Dynamic and static lists
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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For candidates who prefer a more flexible and convenient option, Salesforce provides the MCAE-Con-201 PDF file, which can be easily printed and studied at any time. The PDF file contains the latest real Salesforce Certified Marketing Cloud Account Engagement Consultant (MCAE-Con-201) questions, and MCAE-Con-201 ensures that the file is regularly updated to keep up with any changes in the exam's content.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q219-Q224):

NEW QUESTION # 219
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Increase their scoring threshold to give the Sales team the most qualified leads.
B. Improve prospect data by adding fields to existing forms and making them required.
C. Increase gated content on the website to provide more scoring opportunities.
D. Improve lead qualification efficiency by using automation rules for prospect assignment.

Answer: C,D

NEW QUESTION # 220
Do hard bounces need to be removed from lists

A. True
B. False

Answer: B

NEW QUESTION # 221
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
B. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
C. Automation rules with attended webinar and remove action
D. Automation Rule with blank critera and add action &
E. Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

Answer: D

NEW QUESTION # 222
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Answer: A

NEW QUESTION # 223
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
C. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

Answer: A

NEW QUESTION # 224
......

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