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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use dynamic content - Describe how to use form handlers
Topic 2: Administration	11%	- Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 3: Lead Management	24%	- Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management
Topic 4: Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 5: Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to analyze email performance metrics
Topic 6: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified

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Salesforce Certified Marketing Cloud Account Engagement Consultant 認定 MCAE-Con-201 試験問題 (Q133-Q138):

質問 # 133
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?

A. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
B. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
C. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
D. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

正解：B

質問 # 134
How many variations of Dynamic Content it is possible to create

A. 0
B. A-Z (25)
C. A/B (2)
D. A-C (3)

正解：B

質問 # 135
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

正解：A

質問 # 136
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.
C. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
D. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

正解：D

質問 # 137
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. Only send emails to prospects who do not use Apple Mail.
B. A Use the Open Rules Audit to remove opens as criteria in their automations.
C. Disable open tracking within account settings.
D. Enable visitor filters for all customers so opens are not tracked.

正解：B

質問 # 138
......

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