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| Section | Weight | Objectives |
|---|---|---|
| Implement | 20% | - Security and sharing configuration implementation - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support - Data migration strategy based on Media Cloud data model |
| Discovery | 27% | - Mapping use cases to Salesforce Media Cloud components - Business process and system flow analysis in existing environments - Solution scoping and SOW definition using Media Cloud capabilities - Integration of Media Cloud with third-party systems - Non-functional requirements identification for Media Cloud applications |
| Design | 53% | - Integration architecture and system interoperability - Flow design using Media Cloud ASM capabilities - Data model design and object relationships - Solution design using industry best practices - CI/CD strategy and deployment planning - Product model definition and pricing methodology (ASM) - Security model and permission set design - Reporting and analytics solution design |
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NEW QUESTION # 56
Which two objects in the Media Cloud data model hold specific Ad Sales information within the Advertising Sales Management (ASM) application?
Choose 2 answers
Answer: A,B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Plan Placement holds detailed ad sales planning data, and Contract Line Item captures sales contract specifics in ASM. Quote is a standard sales object, but Media Cloud extends sales data primarily into placement and contract line item objects. Ad Creative Size Type relates to creative attributes but is less focused on sales information.
Reference:
Media Cloud ASM Data Model
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_objects.htm&type=5
NEW QUESTION # 57
Which out-of-the-box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
Answer: B
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The QuoteGroup object in Media Cloud ASM is designed to represent sub-deals within a quote, capturing details like amounts and dates for these groupings. It allows segmentation of quotes into logical deal components. The other objects focus on pricing adjustments, membership, or product rollups but do not represent sub-deals.
Reference:
Media Cloud ASM Data Model Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_quote_objects.htm&type=5
NEW QUESTION # 58
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
Reference:
Media Cloud Ad Server Integrations
https://help.salesforce.com/s/articleView?id=sf.media_cloud_ad_server_integration.htm&type=5
NEW QUESTION # 59
Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud provides out-of-the-box integration only with Google Ad Manager. For other ad servers, a custom integration is required either via a custom Integration Procedure or Apex code to handle API interactions and data flows. The Marketing Cloud Intelligence connector focuses on analytics, not ad server integration.
Reference:
Media Cloud ASM Integration Overview
Salesforce Custom Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_custom_adserver_integration.htm&type=5
NEW QUESTION # 60
A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud is designed to provide planned revenue figures as part of the media planning and booking process, while actual revenue data often comes from external Ad Servers that track delivery and impressions. To have a complete comparative view, consultants commonly combine planned revenue data maintained within Media Cloud with actual revenue data retrieved from the Ad Server, or use Media Cloud's integrated capabilities if actuals are captured there. Salesforce Media Cloud documentation supports this dual approach to revenue tracking by integrating planned data internally and actuals from connected Ad Servers for accurate financial analysis and reporting.
Reference:
Media Cloud Implementation Guide - Revenue Management Section
Salesforce Media Cloud Overview on Revenue Data Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_revenue_management.htm&type=5
NEW QUESTION # 61
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