Marketing-Cloud-Account-Engagement-Consultant Latest Test Testking - Practice Marketing-Cloud-Account-Engagement-Consultant Test Engine

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Data Management	18%	- Set up duplicate management and data quality rules - Configure CRM sync and field mappings - Configure custom fields and objects - Implement data segmentation strategies - Manage data imports and exports - Design and implement data schemas
Email Marketing	18%	- Optimize email deliverability - Implement preference centers and unsubscribe management - Design responsive email templates - Configure email authentication (DKIM, SPF, DMARC) - Create and manage subscriber lists - Implement dynamic content and personalization
Account Engagement Setup	15%	- Set up user roles and permissions - Set up tracking and analytics configurations - Configure IP warming and deliverability settings - Implement folder structure and naming conventions - Configure Business Units and security settings
Discovery and Scoping	15%	- Identify key stakeholders and decision-makers - Assess current marketing technology stack - Define project scope and success metrics - Conduct gap analysis - Understand business objectives and requirements
Lead Generation and Nurturing	17%	- Create grading rules and segmentation - Configure progressive profiling - Design and configure landing pages and forms - Build nurture programs and drip campaigns - Implement lead capture and scoring models
Automation and Campaigns	17%	- Monitor and optimize automation performance - Configure CRM campaigns and campaign influences - Create completion actions and decision points - Build automation rules and engagement programs - Implement multi-channel journey orchestration

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q104-Q109):

NEW QUESTION # 104
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. There is an option to create a unique app for each business unit or one joined app for all business units.
B. The app will create unique datasets for each business unit.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. Each dashboard will have an option to filter by business unit.

Answer: C

NEW QUESTION # 105
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

A. Customized 'Display in Table' values when configuring fields
B. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
C. Salesforce Connector User has 'Read' permission to the custom object
D. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

Answer: B,C

NEW QUESTION # 106
LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement.
Which of the following would you NOT advise them on before they enable the connector?

A. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
B. The connector cannot be linked directly to an MCC account.
C. They should ensure their URL structures can handle parameters before verifying the connector.
D. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

Answer: D

NEW QUESTION # 107
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a form with a Completion Action to send a pricing sheet.
B. Create a Dynamic List based on page view to segment automatically
C. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
D. Create a special campaign to track pricing page views.

Answer: C

NEW QUESTION # 108
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking is domain-based while third-party tracking is campaign-based.
B. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
C. First-party tracking does not use cookies, while third-party tracking does.
D. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

Answer: D

NEW QUESTION # 109
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