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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Topic 2: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Topic 3: Personalizing the Prospect Experience	8%	- Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
Topic 4: Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Topic 5: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 6: Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Topic 7: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 8: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q110-Q115):

NEW QUESTION # 110
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
B. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
C. Include a link to the content in the Thank You Content of the form.
D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

Answer: D

NEW QUESTION # 111
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Delete and recreate the specific users after enabling user sync.
B. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
C. Make sure the CRM username field on user records are empty.
D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 112
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
C. Refine scoring and grading models to only give the Sales team the most qualified leads.
D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Answer: C

NEW QUESTION # 113
Select available Social Media Connectors

A. FullContact
B. Twitter
C. AddThis
D. Facebook
E. CD Linkedln

Answer: A,C

NEW QUESTION # 114
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Segmentation rule
B. Automation rule
C. Dynamic list
D. Completion action

Answer: B

NEW QUESTION # 115
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