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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q75-Q80):

NEW QUESTION # 75
LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. Tracker domain
B. Page actions
C. IP allowlist
D. Custom redirects

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_admin_tracker_domain_parent.htm & type=5

NEW QUESTION # 76
What is critical in achieving good email deliverabillty?

A. Having a text only version of email content
B. Sending email through dedicated IP
C. Using personalization in email content
D. Setting up email authentication

Answer: D

NEW QUESTION # 77
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
B. Select the "Accounts" filter that allows filtering by accounts created within the last month.
C. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
D. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Answer: C

NEW QUESTION # 78
Select all available User Email Preferences

A. Send weekly inactive automations report email
B. Send daily prospect activity emails (for my prospects)
C. Send an email when a prospect is assigned
D. Send starred prospect activity alerts
E. Send weekly search marketing email (sent on Mondays)
F. Send daily prospect assignment emails
G. Send weekly search marketing email (sent on Fridays)
H. Send daily prospect activity emails (for all prospects)
I. Send daily visitor assignment emails
J. Send monthly in
active automations report email
K. Send daily visitor activity emails

Answer: B,C,D,E,F,H,J,K

NEW QUESTION # 79
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Import and merge existing records from all systems to Salesforce
B. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
C. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
D. Import and merge existing records from all systems to Marketing Cloud Account Engagement

Answer: A

NEW QUESTION # 80
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