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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact policy and volume constraints | 13% | - Contact governance
|
| Topic 2: Channels | 10% | - Multi-channel engagement
|
| Topic 3: Next-Best-Action concepts | 12% | - One-to-one customer engagement
|
| Topic 4: Engagement policies | 15% | - Customer engagement rules
|
| Topic 5: AI and arbitration | 12% | - Decision optimization
|
| Topic 6: Business agility in one-to-one customer engagement | 12% | - Agile customer engagement
|
| Topic 7: Actions and treatments | 12% | - Manage customer actions
|
| Topic 8: Decision strategies | 14% | - Strategy design
|
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NEW QUESTION # 93
U+ Bank implemented a customer journey for its customers. The journey consists of five stages. The bank observes that as customers progress through the journey, one customer entered the third stage of the journey, and then received an offer that is not included in any journey.
Which statement explains the cause of this behavior?
Answer: C
Explanation:
Pega Customer Decision Hub always selects and prioritizes the most relevant and valuable action for each customer at any given moment, regardless of whether the action is part of a journey or not. A journey is a way to group and organize actions that are related to a common business objective or customer need, but it does not override the Next-Best-Action strategy that determines the best action for each customer. Therefore, if a customer receives an offer that is not included in any journey, it means that the offer is more suitable and beneficial for the customer than any other offer in the journey. Verified Reference: Pega Decisioning Consultant | Pega Academy
NEW QUESTION # 94
U+ Bank, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. The bank added engagement policy conditions to show the offers based on the bank's requirements.
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
Explanation:
A screenshot of a survey AI-generated content may be incorrect.
NEW QUESTION # 95
A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?
Answer: D
Explanation:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement a policy that restricts the number of emails sent per day. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per day. Suppression rules are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases. Applicability rules are used to determine whether an action is relevant for a customer based on their profile or context, not based on the number of times the action is presented. Verified References: Certified Pega Decisioning Consultant | Pega Academy, Volume constraints
NEW QUESTION # 96
l)+ Bank uses Pega Customer Decision Hub to approve credit card limit changes requested by customers automatically. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank.
The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?
Answer: B
Explanation:
The scorecard model determines the customer credit score based on various factors, such as income, expenses, assets, liabilities, etc. The scorecard model has a Results tab where you can define the cutoff values for different segments based on the credit score. To change the threshold value for the USD2000 credit limit from <175 to <200, you need to change the cutoff value in the Results tab of the scorecard model. Changing the cutoff value in the scorecard decision component, changing the condition in the strategy, or mapping the score value in the decision strategy will not affect the credit score calculation or segmentation.
NEW QUESTION # 97
U+ Bank has recently implemented Pega Customer Decision Hub. As a first step, the bank went live with the contact center to improve customer engagement. Now, U+ Bank wants to extend its customer engagement through the web channel. As a decisioning architect, you have created the new set of actions, the corresponding treatments, and defined a new trigger in the Next-Best-Action Designer for the new web channel.
What else do you configure for the new treatments to be present in the next-best-action recommendations?
Answer: C
Explanation:
When you create a new trigger in the Next-Best-Action Designer, Pega Customer Decision Hub automatically generates a decision strategy for that trigger and channel. You do not need to create or modify any strategies manually. Verified References: Pega Academy - Decisioning Consultant - Creating triggers
NEW QUESTION # 98
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