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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Account Engagement Configuration | 10% | - Explain how to map Account Engagement fields to Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Describe how to set up and configure the Account Engagement Lightning App - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector |
| Topic 2: Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Explain how to analyze prospect activity |
| Topic 3: Prospect Management | 13% | - Explain how to create and maintain prospects - Explain how to build and manage prospect lists - Describe the components of a prospect record - Describe how to manage the Account Engagement prospect lifecycle |
| Topic 4: Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage forms - Explain how to create and manage landing pages |
| Topic 5: Email Marketing | 15% | - Describe the email rendering and validation process - Explain how to perform A/B testing - Describe the email sending process and deliverability - Explain how to create and manage lists - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates |
| Topic 6: Marketing Automation | 12% | - Explain how to create and manage segmentation rules - Explain how to create and manage automation rules - Explain how to create and manage page actions - Explain how to create and manage completion actions |
| Topic 7: Engagement Studio | 16% | - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports - Explain the purpose and benefits of Engagement Studio - Describe how to create and manage Engagement Studio programs - Describe the components of an Engagement Studio program |
| Topic 8: Administration and Governance | 9% | - Describe how to manage Account Engagement campaigns - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns - Describe how to configure and manage visitor filters - Explain how to configure and use the Recycle Bin |
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92. Frage
What causes a sync from Salesforce to Marketing Cloud Account Engagement?
Antwort: D
Begründung:
The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email
will not cause a sync, as it is not a field change event. References: What Causes a Prospect to Sync from Salesforce to Account Engagement?
93. Frage
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
Antwort: A
Begründung:
Explanation
A form handler setting that allows prospects to receive multiple autoresponders from form submissions within a 24-hour period is Disable Visitor Activity Throttling and send autoresponder emails after every submission. This setting overrides the default behavior of Marketing Cloud Account Engagement, which is to throttle visitor activity and send only one autoresponder email per prospect per form per day2. This setting can be useful for forms that are used for multiple purposes, such as event registration, content download, or contact request
94. Frage
A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
Antwort: A
Begründung:
Explanation
The feature that the Marketing Cloud Account Engagement administrator should use to gather a prospect's company name and job title, but only once they have captured the prospect's first name, last name, and email address in a previous form submission, is progressive profiling. Progressive profiling is a feature that allows the administrator to display different fields on a form based on the information that the prospect has already provided. This way, the administrator can avoid asking the same questions repeatedly and collect more information gradually. Progressive profiling can be enabled on a form by selecting the option "Always display even if previously completed" for the fields that are required, such as first name, last name, and email address, and selecting the option "Only display if progressive profiling is enabled and the field is blank" for the fields that are optional, such as company name and job title. This way, the form will only show the optional fields once the required fields are filled out. Always display even if previously completed, reCaptcha, and dependent fields are not features that can achieve the same goal as progressive profiling. Always display even if previously completed is an option that can be used to enable progressive profiling, but it is not a feature by itself. reCaptcha is a feature that can be used to prevent spam submissions on a form, but it does not affect the fields that are displayed on the form. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not depend on whether the prospect has already provided the information or not. References Progressive Profiling
95. Frage
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Choose one answer
Antwort: C
Begründung:
The sequence of steps that the Marketing Cloud Account Engagement Administrator should take to automate this process is to enable Visitor Filters for a specific IP range and enable Send daily visitor activity emails. Visitor Filters allow you to filter out the internal traffic from your website analytics, such as your own employees or vendors. By filtering out a specific IP range, you can ensure that only external visitors are tracked by Marketing Cloud Account Engagement. Send daily visitor activity emails allow you to receive a daily email with a list of all the visitors who have visited your website in the past 24 hours, along with their company name, location, and pages viewed. By enabling this feature, you can share the list of external visitors with the regional sales managers automatically
96. Frage
Arrange the steps to Access a Prospect Record:
A . Select Prospect
B . Mouseover Prospects
C . Click Prospect List
Antwort: D
Begründung:
According to the Salesforce documentation, the correct steps to access a Prospect Record are: B) Mouseover Prospects, C) Click Prospect List, and A) Select Prospect. A Prospect Record is a feature that shows the detailed information and activity history of a prospect in Marketing Cloud Account Engagement. A Prospect Record can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different sections of information for the prospect, such as details, insights, activities, or custom fields. To access a Prospect Record, the user needs to follow these steps:
Mouseover Prospects: The user needs to move the cursor over the Prospects tab in the navigation bar in Marketing Cloud Account Engagement. This will open a drop-down menu with different options, such as Prospect List, Add Prospect, or Import Prospects.
Click Prospect List: The user needs to click on the Prospect List option in the drop-down menu. This will open the Prospect List page, which shows a list of prospects in Marketing Cloud Account Engagement. The user can customize, sort, filter, search, or export the Prospect List, and they can also perform different actions on the prospects, such as assign, delete, or edit.
Select Prospect: The user needs to select the prospect that they want to access from the Prospect List. This will open the Prospect Record page, which shows the detailed information and activity history of the prospect. The user can view, edit, or update the Prospect Record, and they can also perform different actions on the prospect, such as sending an email, adding to a list, or changing the score or grade.
97. Frage
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