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| Section | Weight | Objectives |
|---|---|---|
| Maintenance | 15% | - Data extraction, reporting, and analytics - Account monitoring and system availability - Evaluation of additional Marketing Cloud products |
| Subscriber Data Management | 18% | - Data extensions, relationships, and data architecture - Preference and profile center configuration - Data import, export, and quality management - Contact model design and implementation |
| Channel Management | 16% | - Journey Builder concepts and use cases - Email Studio configuration and features - Mobile Studio setup and functionality - Social Studio and Advertising Studio configuration |
| Digital Marketing Proficiency | 13% | - Governance and compliance in digital marketing - Security best practices for data, permissions, and PII - Marketing Cloud product inventory and offerings |
| Setup | 38% | - Integration configuration and management - Business units, user accounts, and permission settings - Setup Home features and configuration - Security policies, password management, and access control - Marketing Cloud extension products and features |
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NEW QUESTION # 93
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
Answer: A
Explanation:
To resolve the issue of a data extension not appearing for email sends, confirm:
Sendable Status: Ensure the data extension is marked as Sendable. This setting links the data extension to a subscriber attribute, allowing it to be used for email sends.
Configuration Check: Verify the send relationship within the data extension properties, ensuring it correctly relates to the subscriber key or another unique identifier used for email campaigns.
Reference: Salesforce Marketing Cloud Data Extension Setup
NEW QUESTION # 94
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
Answer: B,D
Explanation:
Following a Contact Delete request, certain data types remain within the account:
B). Contact data in non-sendable data extensions: This data does not directly link to an individual's subscriber key or contact ID, allowing it to persist in the system for reporting and analytical purposes without targeting specific individuals.
C). General tracking data at the job level: This includes aggregated data on email opens, clicks, and other engagement metrics collected at the campaign level, not tied to individual contact identities, thus remaining in the system post-deletion.
Reference: Salesforce Help - Contact Deletion
NEW QUESTION # 95
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
Answer: B
Explanation:
To enhance security against unauthorized API access:
Enable IP Allowlisting: Restrict API access to pre-approved IP addresses. This security feature ensures that only requests coming from known and trusted IP addresses are allowed to access Marketing Cloud, significantly reducing the potential for malicious attacks.
Configuration: Configure the IP Allowlist settings in the Setup area of Marketing Cloud, specifying which IP addresses are permitted to make API calls.
Reference: Salesforce Marketing Cloud Security Features
NEW QUESTION # 96
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?
Answer: A
Explanation:
To resolve the issue of "Insufficient User Permissions" while setting up Marketing Cloud Connect, the action that should correct this issue is to apply the appropriate user mappings in the CRM configuration. This involves ensuring that the Salesforce user is correctly linked with the Marketing Cloud user credentials and roles. The error indicates a mismatch or an incomplete configuration in linking Salesforce and Marketing Cloud users, which user mappings can correctly align.
Reference: Salesforce Help - Marketing Cloud Connect Setup
NEW QUESTION # 97
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
Answer: A
Explanation:
To ensure a notification is received when a scheduled query fails, the Marketing Cloud admin should add their email address in the automation settings under "Runtime Error or Skipped Run Notification Settings." This setup in the automation configuration will alert the admin via email if there is a failure in the query's execution, enabling timely identification and resolution of issues.
Reference: Salesforce Help - Automation Studio
NEW QUESTION # 98
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