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| Section | Objectives |
|---|---|
| Topic 1: Business Intelligence and Analytics | - Predictive Analytics Basics - Key Performance Indicators (KPIs) - Dashboards and Reporting - Data Mining Concepts |
| Topic 2: Decision-Making Frameworks | - Cost-Benefit Analysis - Rational Decision Models - Evidence-Based Decision Making - Risk Analysis and Assessment |
| Topic 3: Data Analysis Fundamentals | - Descriptive Statistics - Data Quality and Cleaning - Data Visualization Techniques - Data Types and Measurement Scales |
| Topic 4: Data-Driven Culture and Communication | - Presenting Data Insights - Stakeholder Communication - Building Data-Informed Organizations - Ethical Considerations in Data Use |
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NEW QUESTION # 15
Which type of study is also known as a quasi-experimental study?
Answer: D
Explanation:
A **quasi-experimental study** is commonly referred to as an **observational study** in data-driven decision making. Unlike true experiments, quasi-experimental studies do not involve random assignment of subjects to treatment and control groups. Instead, researchers observe outcomes in naturally occurring groups and attempt to draw conclusions about relationships between variables.
In observational studies, the researcher does not control the assignment of treatments. As a result, these studies are more susceptible to bias and confounding variables than randomized experiments. However, they are often necessary when controlled experimentation is impractical, unethical, or too costly. For example, studying the impact of policy changes or economic conditions typically relies on observational data.
Blind studies are a form of experimental design used to reduce bias, hypothesis testing is a statistical process rather than a study type, and content validity refers to measurement quality. None of these represent quasi- experimental designs.
In data-driven decision making, observational (quasi-experimental) studies are valuable for identifying associations and generating insights, but analysts must be cautious not to infer causality without proper controls. Therefore, the correct answer is **A**.
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NEW QUESTION # 16
What is the purpose of linking strategy to performance assessment in an organization?
Answer: B
Explanation:
Linking strategy to performance assessment helps an organization define where it needs or desires to be and measure progress toward that target. This connection is essential because it ensures that performance metrics are not selected in isolation, but instead support the mission, goals, and priorities of the organization. When strategy and assessment are aligned, managers can evaluate whether operational efforts are contributing to desired outcomes, identify gaps between current and expected performance, and make better-informed decisions about improvement. The other options do not reflect the main purpose. Increasing data collection may occur, but it is not the central reason for linking strategy to assessment. Reducing action plans is not a valid objective, and translating the mission only for team players is too narrow and inaccurate. Strategic performance assessment creates direction, accountability, and clarity across the organization. Therefore, the correct answer is that it provides a target of where an organization needs or desires to be.
NEW QUESTION # 17
Which two results occur when the null hypothesis is accepted using an F-test?
Choose 2 answers.
Answer: A,D
Explanation:
When the null hypothesis is accepted in anF-test, it indicates that there is no statistically significant difference between group variances or means, depending on the test design. Acceptance occurs when thetest statistic is less than the critical value, meaning the observed variation is within expected limits.
Accepting the null hypothesis implies thatno meaningful differenceexists between the samples. If the test statistic exceeded the critical value, the null hypothesis would be rejected.
Thus, the correct results areA and D.
NEW QUESTION # 18
Why is choosing appropriate performance indicators important for data-driven decision-making?
Answer: D
Explanation:
Performance indicators guide behavior, priorities, and decision-making. In data-driven decision making, selecting theright indicators ensures alignment with an organization's definition of success. Metrics determine what is measured, monitored, and improved.
If indicators are poorly chosen, organizations may optimize the wrong outcomes, leading to unintended consequences. Well-aligned indicators translate strategic goals into measurable targets and ensure that analytics support meaningful results.
Rules, motivation, and compliance may be secondary effects, but the primary purpose of performance indicators is strategic alignment. Therefore, the correct answer isC.
NEW QUESTION # 19
A researcher notes that people who exercise daily tend to sleep better. The researcher then asks subjects to keep a sleep diary and record the number of hours they sleep each night. Some diaries have few entries, but the subjects claim they are well rested. Which type of error is represented in this research?
Answer: D
Explanation:
This scenario illustrates response bias because the quality and completeness of the recorded responses are questionable. The researcher depends on subjects to accurately document their sleeping hours in diaries, yet some subjects submit few entries while still claiming they are well rested. This creates a mismatch between documented evidence and self-reported perception. Response bias occurs when participants provide answers that do not fully or accurately reflect reality, whether intentionally or unintentionally. In this case, the subjects may be estimating, omitting information, or reporting what they believe sounds acceptable rather than what was consistently recorded. The problem is not mainly lack of blinding, since there is no indication that concealed treatment assignment is relevant. It is also not primarily cause-and-effect confusion, because the issue described concerns the reliability of the reported data rather than drawing a causal conclusion.
Conscious bias is less fitting because the question points to flawed responses rather than deliberate manipulation by the researcher. Therefore, the best answer is response bias, as the data collected from subjects may not accurately represent their actual sleep behavior.
NEW QUESTION # 20
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