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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Aligning Cross-Channel Marketing with Business Objectives- Change management
- Stakeholder management
- Goal setting
Topic 2: Interaction Studio
Topic 3: Leveraging Customer Data and Analytics for Personalization- Data management
- Predictive modeling
- Segmentation
Topic 4: Social Studio
Topic 5: Journey Orchestration
Topic 6: Distributed Marketing
Topic 7: Einstein for Marketing Cloud22.5%
Topic 8: Cross-Channel Marketing Strategies and Tactics- Channel selection
- Campaign planning
- Multi-touch attribution
Topic 9: Measuring and Reporting on Cross-Channel Marketing Performance- Dashboarding
- Data visualization
- KPI selection
Topic 10: Triggers
Topic 11: Integrating and Optimizing Marketing Campaigns Across Channels- Data synchronization
- API integrations
- Campaign automation
Topic 12: Mobile (SMS/Push)
Topic 13: Ad Studio

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Advanced-Cross-Channel Real Questions & Advanced-Cross-Channel Exam Cram & Advanced-Cross-Channel Latest Dumps

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q25-Q30):

NEW QUESTION # 25
In which place can the facebook ad campaign be viewed when created in ad studio?

Answer: D


NEW QUESTION # 26
Events and journeys have a close relationship. When a contact takes action with a marketing message or system, Marketing Cloud creates an event instance with associated properties.
Which are three methods in which Entry Events initiate journeys in Journey Builder?

Answer: A,B,C


NEW QUESTION # 27
Where would you add a topic profile

Answer: D


NEW QUESTION # 28
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

Answer: B

Explanation:
Understanding Content Fatigue:
* Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
Einstein Content Selection and Fatigue Rules:
* Einstein Content Selectionis a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
* Fatigue Rules:Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
Why Other Options Are Incorrect:
* B. Einstein Copy Insights:Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.
* C. Einstein Engagement Scoring:Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.


NEW QUESTION # 29
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

Answer: A


NEW QUESTION # 30
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