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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 7	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q91-Q96):

NEW QUESTION # 91
Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
B. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
D. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 92
Which is true about Visitor Filters?

A. You can filter by a hostname
B. You can the filter by IP
C. You can't filter your own company IP
D. You can filter by a hostname wildcard
E. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications

Answer: A,B,D,E

NEW QUESTION # 93
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication provides legal protection against email abuse complaints.
B. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
C. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
D. Authentication ensures the company's sending IP will not appear on blocklists.

Answer: A,C

NEW QUESTION # 94
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing Intern' User Role
B. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
C. Set the intern up in the Default 'Marketing' User Role
D. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Answer: D

NEW QUESTION # 95
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers

A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
D. Have each team member log in and reference the dashboard in the Analytics Studio app.

Answer: A,C

NEW QUESTION # 96
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