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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q66-Q71):

NEW QUESTION # 66
What is true about page actions? [Choose three answers]

A. It is possible to use URL wildcard by adding * to the end of the URL.
B. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
C. You cannot set the prospect's source campaign with page actions.
D. You cannot use auto responder emails with page actions.

Answer: A,B,D

NEW QUESTION # 67
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
B. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
D. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Answer: A,D

NEW QUESTION # 68
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft uses location based scoring categories .
B. LenoxSoft must add prospect to a dynamic list
C. LenoxSoft added location based criteria
D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

Answer: D

NEW QUESTION # 69
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
B. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
C. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
D. Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Answer: A

NEW QUESTION # 70
Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A. GoToWebinar
B. Survey Monkey
C. Youtube
D. Olark

Answer: A,D

NEW QUESTION # 71
......

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