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| Section | Weight | Objectives |
|---|---|---|
| Lead Generation and Qualification | 14% | - Describe how to use scoring and grading to qualify leads - Explain how to create and manage landing pages - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage forms |
| Account Engagement Configuration | 10% | - Describe the capabilities of the Account Engagement Recycle Bin - Describe the relationship between Account Engagement and Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Explain how to map Account Engagement fields to Salesforce - Explain the capabilities of the Salesforce Connector |
| Analytics and Reporting | 11% | - Describe the different Account Engagement reports and their use cases - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity |
| Engagement Studio | 16% | - Describe the components of an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe the process for testing an Engagement Studio program - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio |
| Prospect Management | 13% | - Describe the components of a prospect record - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Explain how to create and maintain prospects |
| Administration and Governance | 9% | - Explain the purpose and use of Connected Campaigns - Explain how to configure and use the Recycle Bin - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions |
| Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage completion actions - Explain how to create and manage automation rules - Explain how to create and manage segmentation rules |
| Email Marketing | 15% | - Explain how to create and manage email templates - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage lists - Describe the email rendering and validation process - Describe the email sending process and deliverability |
>> Marketing-Cloud-Account-Engagement-Specialist Practice Online <<
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NEW QUESTION # 69
Which three actions can be taken in an engagement studio program?
Choose 3 answers
Answer: A,B,C
Explanation:
Explanation
An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form. A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8 Among the possible actions that can be taken in an engagement studio program, three of them are:
* Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8
* Send email to prospect. This action sends an email to the prospect using an Account Engagement email template. This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8
* Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders about
* the prospect's engagement or readiness
NEW QUESTION # 70
How can you delete a prospect?
Answer: D
Explanation:
You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.
Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above. References: Prospect List, [Delete Prospects], [Completion Actions] , [Automation Rules]
NEW QUESTION # 71
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
Answer: A
Explanation:
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page , or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. Reference: Account Engagement Form Troubleshooting and FAQ
NEW QUESTION # 72
What Information does the tooltip above each step on the engagement studio program report provide?
Answer: C
Explanation:
Explanation
According to the Salesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step.
The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report. References: Salesforce documentation
NEW QUESTION # 73
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
Answer: C
Explanation:
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour. Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
NEW QUESTION # 74
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