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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Journey Builder and Automation	20%	- Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows - Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling
Topic 2: Content and Messaging	15%	- Email design and deliverability 1. Deliverability best practices 2. Content types and templates - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels
Topic 3: Concepts of Marketing Cloud Engagement	15%	- Technical architecture 1. Data model and relationships 2. Integration patterns with Sales/Service Cloud - Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 4: Analytics and Reporting	15%	- Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking - Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance
Topic 5: Data Management and Segmentation	20%	- Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships - Segmentation 1. Filters, queries, and SQL 2. Audience targeting and exclusion
Topic 6: Discovery and Requirements	15%	- Solution design 1. Map requirements to platform capabilities 2. Create a scalable solution architecture - Gather business requirements 1. Identify technical requirements and constraints 2. Define business goals and KPIs

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q21-Q26):

NEW QUESTION # 21
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of prospects, form submission and email open rate reports month over month
B. Monitor no of visitors, social post enagements and natural search reports month over month
C. Monitor no of visitors, form conversion and email click-through rate reports month over month
D. Monitor no of prospects, social post enagements and paid search reports month over month

Answer: B

NEW QUESTION # 22
A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

A. User sync mapped email address
B. Import and update users
C. Table action updated users
D. Marketing Cloud Account Engagement Admin changed each email address

Answer: A

NEW QUESTION # 23
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
C. Select the "Accounts" filter that allows filtering by accounts created within the last month.
D. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Answer: B

NEW QUESTION # 24
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

A. Import Mobile Contacts and Outbound Send
B. Refresh Mobile Filtered List and Send SMS
C. Import Mobile Contacts and Send SMS
D. Refresh Mobile Filtered List and Outbound Send

Answer: D

Explanation:
Because the campaign relies on a pre-built MobileConnect Filtered List (rather than a fresh import each cycle), the correct weekly automation sequence begins with a Refresh Mobile Filtered List activity, which re- evaluates the filter criteria (birthdays falling within the current week) against the existing contact population and updates the list ' s membership accordingly for that week ' s run. Once refreshed, the Outbound Send activity is the correct Automation Studio activity to dispatch the pre-configured Outbound Message created in MobileConnect to the newly refreshed filtered list - ' Outbound Send ' being the specific, documented activity name used to trigger a MobileConnect Outbound Message, as distinct from a generic ' Send SMS ' activity name. Options C and D both reference a ' Send SMS ' activity, which is not the precise, correct Automation Studio activity name for dispatching a MobileConnect Outbound Message - this naming distinction matters for exam accuracy. Options B and D both propose ' Import Mobile Contacts, ' which is unnecessary and incorrect here, since the scenario explicitly states a Filtered List already exists and simply needs to be refreshed on each cycle, not re-imported from scratch. Reference: MobileConnect Filtered Lists, Automation Studio Outbound Send Activity.

NEW QUESTION # 25
A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Instruct the web team to store the client ID and secret in the client-side code.
B. Enable the package for all business units in the Marketing Cloud account.
C. Ensure the package scope includes Read and Write permissions for data extensions.
D. Create a separate installed package for each individual web form.

Answer: C

Explanation:
The installed package must include the proper OAuth Scopes (specifically Read and Write permissions) for Data Extensions. Without these permissions, the API cannot upsert (insert/update) data into DEs. Also, client ID and secret must be kept server-side for security reasons (thus eliminating C).

NEW QUESTION # 26
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