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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Subscriber and Data Management	26%	- Manage subscribers, lists, and data extensions - Configure segmentation and audiences
Topic 2: Content Creation and Delivery	24%	- Manage content using Content Builder - Configure and execute email sends
Topic 3: Insights and Analytics	10%	- Analyze email performance and tracking data
Topic 4: Marketing Automation	26%	- Configure automations using Automation Studio - Configure and execute journeys using Journey Builder
Topic 5: Email Marketing Best Practices	15%	- Differentiate elements that impact message deliverability - Demonstrate subscriber acquisition and retention methodologies - Evaluate email design elements and techniques for effective campaigns

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q97-Q102):

NEW QUESTION # 97
A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A. Subscriber Preview
B. Content Builder Approvals
C. Approval Workflow

Answer: C

Explanation:
Reference:Salesforce Documentation - Approval Workflows

NEW QUESTION # 98
A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailertake to ensure deliverability is not impacted?

A. Send to subscribers, asking for them to confirm opt-in.
B. Purge inactive subscribers to avoid high bounce rates.
C. Create a new, friendly From Name for the updated program.

Answer: B

Explanation:
Purging inactive subscribersis a critical step to maintain email deliverability. High bounce rates from inactive or invalid email addresses can negatively impact sender reputation and deliverability. By cleaning the email list and removing inactive subscribers, the retailer can ensure that emails are being sent to active and engaged recipients, thereby improving overall deliverability.
References:Salesforce Marketing Cloud Documentation on Email Deliverability Best Practices

NEW QUESTION # 99
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. 'Subscribers Not Sent To* report
B. Not Sent Tracking Extract
C. _sent Dataview

Answer: B

Explanation:
The Not Sent Tracking Extract in Salesforce Marketing Cloud provides detailed information about subscribers who were part of the send audience but did not receive the email. This extract can be configured in Automation Studio to automatically generate and analyze the list of subscribers who did not get the expected emails. Reference:Salesforce Marketing Cloud Documentation on Tracking Extracts.

NEW QUESTION # 100
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A. SQL query activity
B. Filter Data Activity
C. Random Data Extension

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Random Data Extensions

NEW QUESTION # 101
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A. Email Performance Over Time
B. Account Send Summary
C. Email 5ends by User

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report

NEW QUESTION # 102
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