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| Section | Weight | Objectives |
|---|---|---|
| Strategies and Design | 16% | - Apply implementation best practices - Plan promotion lifecycle and marketing strategies - Define points, redemption processes and benefit structures - Align loyalty solutions with business needs and requirements - Design loyalty architecture and solution overview |
| Integration | 22% | - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud - Use API templates and data exchange standards - Connect with Salesforce CDP and external systems |
| Loyalty Program and Process Configuration | 52% | - Manage member profiles, enrollment and status - Define experiential rewards and promotions - Establish access controls and permissions - Configure partner management and incentives - Configure core loyalty program features - Build analytics and reporting dashboards - Set up tier models, levels and rules |
| On-Going Loyalty Management | 10% | - Manage deployment across sandbox and production - Monitor program performance and optimize campaigns - Leverage mobile and advanced features - Resolve operational and service issues |
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NEW QUESTION # 96
Universal Containers (UC) plans to implement Salesforce Loyalty Management for a new Loyalty program; however, its operations team remains skeptical about the Loyalty solutions, such as rules, processes, and benefit types.
Which option should UC consider when planning its implementation to ensure staff is helping to boost adoption and engagement?
Answer: D
Explanation:
To ensure staff buy-in and boost adoption and engagement with the new Loyalty Program, Universal Containers should:
* D:Define a company-wide initiative that includes the operations team. Engaging all relevant departments from the outset ensures a holistic approach to the implementation and addresses concerns and skepticism by involving those who will be directly impacted by the new Loyalty solutions.
Reference: Salesforce best practices for change management and Loyalty Program implementation stress the importance of inclusive planning and engagement across all functional areas of the business.
NEW QUESTION # 97
A company has new accrual and redemption partner that they wish to add to its Loyalty program as part of a strategic business partnership.
Once the Administrator selects the loyalty program, which steps should the Administrator take to add new partner to the program?
Answer: B
NEW QUESTION # 98
Northern Trail Outfitters would like to encourage sustained engagement with its brand over time, the company has created a Promotion that issues a bonus reward to members who make three purchases in a single month.
What type of Loyalty Promotion should the Administrator use?
Answer: C
Explanation:
For a promotion that rewards members for making three purchases in a single month, the appropriate type of Loyalty Promotion to use would be:
* Cumulative Promotion (B): This type of promotion is designed to reward members for cumulative actions over a specified period, such as making multiple purchases within a month. It tracks and accumulates qualifying activities, issuing rewards once the defined criteria are met, making it ideal for
* encouraging sustained engagement and repeat transactions.
Options A (Standard Promotion), C (Joint Promotion), and D (Aggregate Promotion) do not specifically cater to the requirement of rewarding members for multiple actions within a set timeframe, making Cumulative Promotion the most suitable choice for this scenario.
Salesforce documentation on Loyalty Management would provide detailed information on different types of promotions, including how to set up and manage a Cumulative Promotion to drive engagement and reward member loyalty effectively.
NEW QUESTION # 99
When implementing Analytics for Loyalty, what are the three steps to turn on analytics and dashboards?
Answer: A,C,E
Explanation:
To turn on analytics and dashboards for Loyalty, the three essential steps are:
Assign Analytics for Loyalty User Permissions (A): This step ensures that users who need to access Loyalty Analytics have the necessary permissions to view and interact with the analytics and dashboards.
Schedule dataflow for the analytics (C): Dataflow is the process by which data moves from Salesforce objects into Analytics datasets. Scheduling dataflow is crucial for ensuring that the analytics and dashboards have up-to-date information from the Loyalty Management system.
Install CRM Analytics package (E): This involves adding the CRM Analytics package to your Salesforce org, which provides the tools and capabilities needed to create and customize analytics and dashboards for Loyalty Management.
Option B (Create standard Salesforce reports and dashboard) and Option D (Create an App using existing templates) are valuable for general reporting and app development within Salesforce but are not specifically tied to the initial steps for enabling Loyalty Analytics and dashboards.
Salesforce documentation on Loyalty Management and CRM Analytics would detail the process of enabling analytics for Loyalty, including the setup of user permissions, dataflow scheduling, and the installation of necessary packages to utilize analytics and dashboards effectively.
NEW QUESTION # 100
A Consultant needs to configure the Loyalty tier groups for a Loyalty Program with the following specifications:
Qualifying period is reset once a year on the 31st of March.
The member-tier is not extended upon expiration.
Which two settings within the Loyalty tier groups configuration should the Consultant configure to meet the required specifications?
Answer: C,D
NEW QUESTION # 101
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