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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Setup & Administration6%- Identity system configuration
- User attributes management
- Initial setup process
Topic 2: Data Integration14%- ETL feed system
- Data flows in and out of the system
- Event API
- Salesforce Connector
Topic 3: Segmentation18%- Segment rules
- Reporting and analytics
- Segment export
- Segment overview
- Journey Builder segment listener
- Filters and goals
Topic 4: Activation18%- Campaign testing and optimization
- Delivery channels
- Content creation and management
- Personalization campaigns
Topic 5: Einstein Capabilities10%- Einstein recipes
- Recipe ingredients
Topic 6: Solution Overview16%- Definition of Marketing Cloud Personalization
- Product terminology
- Typical use cases
- Core components of standard implementation
- Business value of real-time interaction management
Topic 7: Sitemap18%- Content zones
- Unified customer profile
- Overview and best practices
- Catalog and page mapping
- Web SDK implementation

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q70-Q75):

NEW QUESTION # 70
What are the three types of mobile campaigns a business user can create in IS?

Answer: C,D


NEW QUESTION # 71
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

Answer: B


NEW QUESTION # 72
Which data feed integrates external system data into a user's profile levargaing identity attributes?

Answer: D


NEW QUESTION # 73
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualas's in-the-moment intent, across channels?

Answer: D

Explanation:
Interaction Studio synthesizes and activates data to gauge and respond to an individual's in-the-moment intent across channels within30 milliseconds. This real-time processing enables rapid personalization and engagement.
Reference: Salesforce Interaction Studio Real-Time Engagement Guide.


NEW QUESTION # 74
Which two options are valid use cases for a segment?
Choose 2 answers

Answer: A,B


NEW QUESTION # 75
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