Salesforce certification MCAE-Con-201 exam targeted training

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Marketing Automation- Engagement Programs
  • 1. Automation rules and triggers
    • 2. Engagement Studio program design
      Maintenance and Best Practices- System Optimization
      • 1. Integration best practices
        • 2. Data hygiene and governance
          Prospect Management- Lead Lifecycle Management
          • 1. Scoring and grading
            • 2. Lifecycle stages and assignment rules
              - Data Model and Segmentation
              • 1. Prospects, lists, and tags
                • 2. Dynamic and static lists
                  Email Marketing- Email Creation and Delivery
                  • 1. Deliverability and compliance
                    • 2. Email templates and content creation
                      Account Engagement Administration- Configuration and Setup
                      • 1. User roles and permissions
                        • 2. Business Unit setup and hierarchy
                          • 3. Connector setup with Salesforce CRM
                            Reporting and Analytics- Performance Measurement
                            • 1. ROI and attribution reporting
                              • 2. Campaign reporting

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q145-Q150):

                                NEW QUESTION # 145
                                Which one is Marketing Cloud Account Engagement Video Connector

                                Answer: D


                                NEW QUESTION # 146
                                While creating Layout Templates it is possible to Import Layout from certain URL

                                Answer: A


                                NEW QUESTION # 147
                                A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
                                What feature should a consultant recommend to uncover additional marketing attribution?

                                Answer: B


                                NEW QUESTION # 148
                                There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

                                Answer: A


                                NEW QUESTION # 149
                                Select all available User Email Preferences

                                Answer: A,B,C,D,E,H,J,K


                                NEW QUESTION # 150
                                ......

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