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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Sales Cloud Consultant Salesforce Certified Marketing Cloud Email Specialist
Available Languages:	English
Passing Score:	68%
Certificate Validity Period:	No expiration ( certifications do not expire for this credential)
Exam Price:	$200 USD
Exam Format:	Multiple Choice, Multiple Select
Exam Duration:	105 minutes
Real Exam Qty:	65
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored exam (at a testing center or remote proctored)
Pre Condition:	It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q81-Q86):

NEW QUESTION # 81
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers

A. Authentication ensures the company's sending IP will not appear on blocklists.
B. Authentication provides legal protection against email abuse complaints.
C. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
D. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

Answer: B,D

NEW QUESTION # 82
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. Items in the recycle bin don't count toward usage limits
B. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
C. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
D. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
E. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
F. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
G. Tags are deleted permanently and don't appear in the recycle bin

Answer: A,C,D,E,G

NEW QUESTION # 83
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
D. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 84
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a " Request a Quote " form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A. Automation rule match Any
B. Completion Action
C. Automation rule match All
D. Page Action

Answer: A

NEW QUESTION # 85
Select Assets that allow to Adjust prospects score

A. Engagement Programs
B. Tables
C. Automation Rules
D. Segmentation Rules
E. PI Completion Actions

Answer: A,C,E

NEW QUESTION # 86
......

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