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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email and Messaging Execution- Multi-channel messaging
  • 1. Triggered and transactional messaging
    • 2. SMS and push notification integration concepts
      - Email Studio operations
      • 1. Send classification and deliverability rules
        • 2. Content creation and AMPscript basics
          Topic 2: Automation and Optimization- Automation Studio workflows
          • 1. Import, query, and segmentation automation
            • 2. Scheduled vs event-driven automation
              - Performance measurement
              • 1. A/B testing and optimization strategies
                • 2. Campaign analytics and reporting
                  Topic 3: Cross-Channel Journey Design- Customer lifecycle orchestration
                  • 1. Personalization strategies across channels
                    • 2. Multi-step journey optimization
                      - Journey Builder configuration
                      • 1. Entry sources and audience segmentation
                        • 2. Decision splits and engagement logic
                          Topic 4: Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
                          • 1. Email Studio, Journey Builder, Automation Studio overview
                            • 2. Contact data model and Contact Builder fundamentals
                              - Data management and integration
                              • 1. API and system integrations
                                • 2. Data Extensions and relational data design

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q58-Q63):

                                  NEW QUESTION # 58
                                  How does social studio unify anonymous and known identities?

                                  Answer: B


                                  NEW QUESTION # 59
                                  How often are Einstein Engagement Scores updated?

                                  Answer: C


                                  NEW QUESTION # 60
                                  What is true about SMS keywords other than HELP and STOP?

                                  Answer: D


                                  NEW QUESTION # 61
                                  Which social network(s) support lead capture in Ad Studio?

                                  Answer: D


                                  NEW QUESTION # 62
                                  A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

                                  Answer: A,C,D


                                  NEW QUESTION # 63
                                  ......

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