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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Email Marketing and Content Creation	- Personalization and dynamic content 1. Dynamic content rules 2. AMPscript basics - Email Studio capabilities 1. Email design and content building 2. Content Builder assets and management
Topic 2: Tracking, Reporting, and Optimization	- Optimization practices 1. Deliverability best practices 2. A/B testing concepts - Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics
Topic 3: Automation and Journey Orchestration	- Automation Studio 1. Data extension automation processes 2. Automation workflows - Journey Builder 1. Decision splits and engagement steps 2. Journey configuration and entry sources
Topic 4: Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Marketing Cloud architecture overview 2. Data model concepts (Contacts, Subscribers, Leads)
Topic 5: Data Management and Integration	- Data Extensions and Contact Builder 1. Import and extract activities 2. Data modeling and relationships - Integration concepts 1. Salesforce CRM integration 2. API integrations

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q77-Q82):

NEW QUESTION # 77
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Enable tracking opt-in preferences for visitors from specific countries.
B. Create visitor filters for prospects that are known to be located in Europe.
C. Enable tracking opt-in preferences for all website visitors.
D. Remove tracking code from the website and create new sites for each country.

Answer: B

NEW QUESTION # 78
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?

A. Automation rule
B. Completion action
C. Segmentation rule
D. Dynamic list

Answer: D

NEW QUESTION # 79
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A. One each type
B. Many, but only Salesforce
C. One
D. There are no restrictions about that

Answer: C

NEW QUESTION # 80
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A. Disable autoresponder emails on this form
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Answer: B,C,D

NEW QUESTION # 81
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the user and then to create a Salesforce task.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.

Answer: A

NEW QUESTION # 82
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