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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automation and Journey Builder	10%	- Configure wait and engagement activities - Design complex multi-step journeys - Implement decision split logic
Topic 2: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels
Topic 3: Email Marketing Advanced Concepts	25%	- Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization - Optimize email deliverability
Topic 4: Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys - Apply compliance and regulatory requirements
Topic 5: Advertising and Social Integration	15%	- Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations
Topic 6: Analytics and Reporting	15%	- Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q71-Q76):

NEW QUESTION # 71
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Emotional tone
B. Improper punctuation
C. Frequently used phrases
D. Spelling Errors
E. Phrases that spark engagement

Answer: A,C,E

NEW QUESTION # 72
Which keywords does MobileConnect automatically recognize as STOP keywords?

A. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
B. LEAVE, GOAVVAV, END, UNSUB, NO
C. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
D. STOP. FINISH, END, UNSUB, LEAVE

Answer: A

NEW QUESTION # 73
What happens when a paused journey is resumed?

A. Wait durations start over for each contact
B. Users can choose whether or not to extend Wait durations by the length of time the journey was paused
C. Wait durations are extended by the length of time the journey was paused
D. All contacts who were in Wait steps immediately proceed to the next activity

Answer: B

NEW QUESTION # 74
Can Social Studio's Sentiment Model be customized? 01m 05s

A. No, the sentiment is driven by Einstein calculations.
B. No, this is a managed service provided by only by Salesforce.
C. Yes, customization options are available in Admin
D. Yes, after you have loaded your Twitter certification number.

Answer: A

NEW QUESTION # 75
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Post Approvals
B. Individually
C. Publish Macros
D. Workspace Shared Notes

Answer: C

NEW QUESTION # 76
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