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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Setup	15%	- Set up user roles and permissions - Implement folder structure and naming conventions - Set up tracking and analytics configurations - Configure IP warming and deliverability settings - Configure Business Units and security settings
Automation and Campaigns	17%	- Build automation rules and engagement programs - Monitor and optimize automation performance - Create completion actions and decision points - Implement multi-channel journey orchestration - Configure CRM campaigns and campaign influences
Email Marketing	18%	- Optimize email deliverability - Implement dynamic content and personalization - Configure email authentication (DKIM, SPF, DMARC) - Create and manage subscriber lists - Implement preference centers and unsubscribe management - Design responsive email templates
Data Management	18%	- Manage data imports and exports - Configure CRM sync and field mappings - Implement data segmentation strategies - Set up duplicate management and data quality rules - Design and implement data schemas - Configure custom fields and objects
Lead Generation and Nurturing	17%	- Implement lead capture and scoring models - Build nurture programs and drip campaigns - Design and configure landing pages and forms - Configure progressive profiling - Create grading rules and segmentation
Discovery and Scoping	15%	- Conduct gap analysis - Define project scope and success metrics - Identify key stakeholders and decision-makers - Assess current marketing technology stack - Understand business objectives and requirements

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q210-Q215):

NEW QUESTION # 210
Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. No limits at all
B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
C. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

Answer: D

NEW QUESTION # 211
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to Nurture action on page layouts.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Add contacts to the program's Campaign as campaign members.
D. Use the Add to List completion action on forms.

Answer: C

NEW QUESTION # 212
Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

A. Monitor what others are doing on your behalf
B. Tell recipients how to opt out of receiving future email from you
C. Identify the message as an ad
D. Don't use false or misleading header information
E. Don't use deceptive subject lines
F. Tell recipients where you're located
G. Honor opt-out requests promptly

Answer: A,B,C,D,E,F,G

NEW QUESTION # 213
What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. You cannot use auto responder emails with page actions.
C. It is possible to use URL wildcard by adding * to the end of the URL.
D. You cannot set the prospect's source campaign with page actions.

Answer: A,B,C

NEW QUESTION # 214
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Create a Custom User Role with only the options to ' view ' lists and ' view ' emails selected
B. Set the intern up in the Default ' Marketing Intern ' User Role
C. Set the intern up in the Default ' Marketing ' User Role
D. Create a Custom User Role with only the options to ' view ' & ' edit ' lists and ' view ' emails selected

Answer: A

NEW QUESTION # 215
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