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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Configure dynamic content and personalization - Optimize email deliverability
Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
Automation and Journey Builder	10%	- Design complex multi-step journeys - Implement decision split logic - Configure wait and engagement activities
Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives
Mobile Messaging (SMS and Push)	20%	- Implement mobile opt-in management - Design mobile customer journeys - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q73-Q78):

NEW QUESTION # 73
28, Whit are the functionalities of ad studio. Select multiple.

A. linkedin user match.
B. myspace user match.
C. Iinkedin Company match.
D. tiktok user match.Ez
E. facebook advanced match.

Answer: A,C,E

NEW QUESTION # 74
Which channel solution is managed by the sitemap in Interaction Studio?

A. Serve-side
B. Email
C. Mobile
D. Web

Answer: D

NEW QUESTION # 75
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Frequently used phrases
B. Emotional tone
C. Phrases that spark engagement
D. Improper punctuation
E. Spelling Errors

Answer: A,B,C

NEW QUESTION # 76
What are three Einstein Vision classifiers in Social Studio Analyze?
Choose 3 answers

A. Finger prints
B. Logos
C. Scenes
D. Facial Expressions
E. Food

Answer: B,C,E

NEW QUESTION # 77
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. Some automation activity is using the inbox message
B. The message has already been sent. (once started to send cannot mark as inactive)
C. The message is already scheduled/active

Answer: B

NEW QUESTION # 78
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