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| Section | Objectives |
|---|---|
| Topic 1: Principles of Supply Chain Management & Logistics | - Introduction to Supply Chain Management - Management Components of Supply Chain Management - Factors Affecting Supply Chain Management - Supply Chain Processes |
| Topic 2: Demand Planning and Forecasting | - Spreadsheet Newsvendor Models - Integrated View of Procurement, Manufacturing and Operations Management - Issues and Trade-offs in Global Supply Chain Management - Supply Chain Issues for Short Life Cycle Products - Demand Forecasting and Purchase Price Variance (PPV) Savings - Revenue Management |
| Topic 3: Major Supply Chain Issues: Sourcing Materials and Services | - Inventory Management - Introduction to Global Supply Chain Management - Major Challenges in Supply Chain Management Today - Developing Productive Supplier Relationships in a Competitive Market - Role of Logistics in Supply Chains |
| Topic 4: Distribution and Operations Management | - Stock Management - Introduction to Distribution Network - Warehouse Management - Transport Management - Order Management |
| Topic 5: E-Supply Chain Management | - Big Data and IoT in Supply Chain - Modern Fulfilment Tools and Applications in Supply Chain - Warehouse Management System (WMS) - Information Flows and Information Systems Integration - Differences Between Logistics and Supply Chain Management |
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질문 # 25
Retailers of all sizes can explore CPFR as a strategic option, but in order to be scalable, ______ is needed.
정답：A
설명：
Scalable CPFR requires technology because collaborative planning involves the continuous exchange, synchronization, analysis, and reconciliation of large volumes of information between supply-chain partners.
As the number of products, stores, suppliers, distribution centers, and planning periods increases, manually exchanging forecasts and replenishment information becomes operationally impractical.
Technology provides the infrastructure required to integrate point-of-sale data, inventory positions, orders, promotional calendars, forecasts, exceptions, and replenishment requirements. Electronic data exchange and integrated planning platforms allow trading partners to work from synchronized information and automatically identify conditions requiring managerial attention.
The scalability issue is particularly important. A retailer may be able to collaborate manually with one supplier across a small number of SKUs, but that model cannot efficiently extend to thousands of products and hundreds of trading relationships. Automated data processing, standardized interfaces, analytics, workflow management, and exception reporting are what allow CPFR to operate economically at scale.
Labor and financial resources remain necessary for implementation, and formal processes are also important.
However, none of these substitutes for the technological capability required to process and share information across an extensive supply network.
Therefore, the correct answer is D. technology .
Reference Topic: Digital Supply Chain - CPFR Technology, Information Integration, and Scalability.
질문 # 26
The most complex level of coordination in E-SCM is a collection of all levels and consists of the SCM information system?
정답：D
설명：
The Advanced Level represents the most comprehensive form of electronic supply-chain coordination because it builds upon the capabilities established at the preceding levels rather than functioning as an isolated technology layer. At this stage, information exchange, communication infrastructure, transaction processing, analytical capability, and supply-chain applications are integrated into a coordinated information environment.
At lower maturity levels, technology may primarily support connectivity or communication between individual participants. An advanced E-SCM environment goes further by integrating information and decision processes across organizational boundaries so that suppliers, manufacturers, distributors, and customers can coordinate activities using shared digital information. Modern research similarly describes the most advanced digital-supply-chain configuration as combining high technological intelligence with extensive supply-chain cooperation.
Therefore, the phrase "collection of all levels" is the decisive clue. It describes the highest-order coordination capability rather than merely the technology or communication foundation supporting it. "Subpar" is not an E- SCM coordination level, while information/communication and technology are enabling layers rather than the complete integrated state.
Reference Topic: Technology, Analytics and Digital Transformation - E-SCM Coordination Levels, Information Integration, and Digital Supply Networks.
질문 # 27
Why do so many CRM programs fail?
정답：A
설명：
CRM initiatives frequently fail when organizations treat CRM principally as a software implementation rather than a customer-management strategy . Technology can organize customer data, automate workflows, support analytics, and improve communication, but software cannot substitute for clearly defined customer processes, appropriate organizational behavior, and genuine attention to customer requirements.
Successful CRM requires management to identify profitable customer segments, understand customer needs, establish service standards, redesign processes where necessary, train employees, maintain high-quality data, and use CRM information to improve actual customer interactions. When implementation teams focus primarily on configuring the application, dashboards, or technical functions, the organization can deploy an expensive system without improving the customer experience.
Option D therefore addresses the underlying strategic failure. Cost may affect a project, and system incompatibilities can create implementation difficulties, but these are not the principal issue emphasized in the source question. Likewise, CRM does not inherently prevent the firm from managing suppliers.
The test material directly identifies excessive concentration on CRM software instead of customers as the principal reason many CRM programs fail.
Reference Topic: Leadership and Organizational Change - CRM Implementation, Customer Orientation, and Change Management.
질문 # 28
Tire manufacturer Firebridge sells tires to retail firm A. Average annual sales for firm A is $55,000. Average profit margin is 15%. The expected lifetime is 10 years. Using a discount rate of 15 percent, calculate the Customer Lifetime Value of firm A and choose the closest answer below:
정답：B
설명：
Customer Lifetime Value is determined from the present value of the customer's expected future profit contribution , rather than simply multiplying annual sales by the number of years.
First calculate annual profit:
$55,000 × 15% = $8,250 per year.
The customer is expected to generate this contribution for 10 years. Because future profits are worth less than profits received today, the 10-year profit stream must be discounted at 15 percent.
Using the present-value factor for a 10-year ordinary annuity at 15 percent:
PV factor # 5.0188
Therefore:
CLV = $8,250 × 5.0188 # $41,405
Thus, option C is the closest answer.
The calculation demonstrates why lifetime value is superior to evaluating customers using annual revenue alone. A customer generating substantial revenue may be comparatively unattractive if margins are small, the relationship is short, or future cash flows are heavily discounted. Conversely, durable, profitable relationships can represent considerable economic value.
The source question bank independently confirms $41,405 as the answer for these exact inputs.
Reference Topic: Business Value and ROI of Supply Chain Excellence - Customer Lifetime Value and Discounted Cash Flow.
질문 # 29
Managers can improve coordination within the supply chain by
정답：D
설명：
Managers improve supply-chain coordination by aligning goals and incentives so that participants are rewarded for actions that improve overall supply-chain performance rather than isolated functional results.
Misaligned incentives frequently cause otherwise rational managers to make decisions that reduce total supply-chain profitability.
For example, rewarding a purchasing manager exclusively for low unit acquisition cost can encourage excessive order quantities. Rewarding transportation management solely for low freight cost per unit can encourage larger, less frequent shipments that increase inventory and reduce responsiveness. Similarly, sales incentives based on sell-in rather than final customer sell-through can create artificial order spikes.
Proper goal alignment establishes shared measures involving customer service, inventory, total landed cost, responsiveness, and overall profitability. Contracts, performance metrics, and incentive plans should therefore encourage behaviors that increase total network value.
The other alternatives undermine coordination. Keeping real inventory outside official records corrupts information accuracy; recording nonexistent inventory creates false availability; and reducing visibility makes synchronized planning more difficult.
Supply-chain coordination frameworks specifically identify aligning goals and incentives as a principal managerial lever for improving coordination.
Reference Topic: Leadership and Organizational Change - Goal Alignment, Incentive Design, and Cross- Functional Coordination.
질문 # 30
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