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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. Connector setup with Salesforce CRM 3. User roles and permissions
Topic 2: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 3: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 4: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 5: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Topic 6: Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q157-Q162):

NEW QUESTION # 157
Which is true about Visitor Filters?

A. You can filter by a hostname wildcard
B. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
C. You can't filter your own company IP
D. You can filter by a hostname
E. You can the filter by IP

Answer: A,B,D,E

NEW QUESTION # 158
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
B. Manually create and map custom fields in Marketing Cloud Account Engagement.
C. Enable custom field creation via the Salesforce Connector.
D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

NEW QUESTION # 159
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
B. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
C. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
D. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.

Answer: B

NEW QUESTION # 160
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A. Capture complete demographic information about an anonymous visitor.
B. Associate visitor activity to a prospect on form submission.
C. Trigger page actions to occur when a prospect visits a certain URL.
D. Track the prospect's click path through the website's content.

Answer: C,D

NEW QUESTION # 161
What are available Data Formats in Marketing Cloud Account Engagement Form Fields

A. Date
B. Email with valid mail server
C. Number
D. Email
E. Phone
F. Email not from ISPs and free email providers
G. Password
H. Text

Answer: B,C,D,F,H

NEW QUESTION # 162
......

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