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| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 12% | - Explain how to create and manage page actions - Explain how to create and manage automation rules - Explain how to create and manage segmentation rules - Explain how to create and manage completion actions |
| Prospect Management | 13% | - Explain how to build and manage prospect lists - Describe how to manage the Account Engagement prospect lifecycle - Describe the components of a prospect record - Explain how to create and maintain prospects |
| Analytics and Reporting | 11% | - Describe how to use B2B Marketing Analytics - Explain the difference between asset-level and prospect-level reporting - Describe the different Account Engagement reports and their use cases - Explain how to analyze prospect activity |
| Engagement Studio | 16% | - Describe the components of an Engagement Studio program - Describe the process for testing an Engagement Studio program - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Explain the purpose and benefits of Engagement Studio |
| Lead Generation and Qualification | 14% | - Explain how to create and manage forms - Explain how to use page actions - Explain the concept and process of manual syncing - Explain how to create and manage landing pages - Describe how to use scoring and grading to qualify leads |
| Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Describe how to configure and manage visitor filters - Describe how to manage Account Engagement campaigns - Describe how to configure user roles and permissions - Explain the purpose and use of Connected Campaigns |
| Account Engagement Configuration | 10% | - Describe the capabilities of the Account Engagement Recycle Bin - Describe how to set up and configure the Account Engagement Lightning App - Describe the relationship between Account Engagement and Salesforce - Explain the capabilities of the Salesforce Connector - Explain how to map Account Engagement fields to Salesforce |
| Email Marketing | 15% | - Explain how to create and manage lists - Describe the email sending process and deliverability - Describe the email rendering and validation process - Explain how to perform A/B testing - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Explain how to create and manage email templates |
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問題 #12
A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?
答案：B
解題說明：
According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design. Reference: Salesforce documentation
問題 #13
Which adheres most closely to email sending best practices?
答案：A
解題說明：
According to the Salesforce documentation, the option that adheres most closely to email sending best practices is: B) Establish a consistent, predictable cadence for your email communications. Email sending best practices are guidelines that help users to create and send effective and engaging emails to their prospects and customers. Email sending best practices can cover different aspects of email marketing, such as content, design, deliverability, and performance. One of the email sending best practices is to establish a consistent, predictable cadence for your email communications, meaning that you should send your emails at regular intervals and frequencies, and that you should align your email sends with your audience's expectations and preferences. By establishing a consistent, predictable cadence for your email communications, you can build trust and loyalty with your subscribers, increase your open and click rates, and avoid spam complaints or unsubscribes. When possible, sending emails on Monday mornings in order to stay top of mind throughout the week, sending plain text only emails in order to increase engagement rates, or making sure that all emails have a high image-to-text ratio are not the options that adhere most closely to email sending best practices, as they are either ineffective, outdated, or detrimental options for email marketing. Reference: Salesforce documentation
問題 #14
Identify the differences between default and custom roles.
答案：B,C,F,G
解題說明：
Default roles are included with Marketing Cloud Account Engagement and cannot be edited or deleted2. Custom roles can be edited and deleted, and can be created from scratch or from a default role2. Custom roles allow you to customize the access and permissions for different types of users in your organization2
問題 #15
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
答案：D
解題說明：
Explanation
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first.
That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details -> 678
問題 #16
A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.
What feature can help them see this?
答案：C
解題說明：
Salesforce's Einstein Key Accounts Identification feature is designed to help sales managers and teams identify and focus on their most important accounts based on a variety of metrics, including historical data and engagement levels.
Einstein Key Accounts Identification: This feature uses advanced machine learning algorithms to analyze past opportunity creation data and various engagement metrics to pinpoint which accounts are likely to be the most valuable or have the highest potential. This can help sales managers prioritize their efforts and resources more effectively. The insights generated by this tool are integrated directly into the Salesforce account records, providing easily accessible and actionable data for sales teams.
This contrasts with options like the Einstein Behavior Score, Pardot grade, and Pardot score, which, while useful for assessing individual lead or contact engagement and readiness, do not provide the holistic account-level insight that Einstein Key Accounts Identification does.
問題 #17
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